28 YEARS OF TFOB

In 2024, Toronto's Festival of Beer (TFOB) celebrates 28 years as a key summer event in Ontario. Known for bringing together beer lovers and festival-goers from all over Canada, TFOB has become a staple of the summer season.

This year, we're continuing our tradition with a diverse selection of over 400 beers, offering something for everyone from casual tasters to connoisseurs. Beyond beer, the festival features a variety of food options to satisfy all appetites and a lineup of live music performances on the Bandshell Stage, showcasing a range of talented artists.

As we mark our 28th year, TFOB remains a go-to destination for great beer, food, and music. We invite you to be part of this enduring summer tradition that's all about enjoying good times with good company.

OUR AUDIENCE

Gen Z (19-24 Years Old)

13%

Average Household Income

$100-$150K

Would Recommend TFOB

90%

Have Been Attending For 5+ Years

24%

Attendees Each Year

28,000

47%

Millenials (25-35 Years Old)

40,000

Social Media Followers

55,000

Email Subscribers

VENDOR OPPORTUNITIES

The demographics of TFOB's audience present a unique opportunity for sponsors and vendors. With a high average family income and a diverse age range, there is significant potential for brand exposure and engagement. The loyalty of our attendees and their willingness to recommend TFOB is a clear indicator of the festival's positive impact and reach. Additionally, our substantial digital following offers further avenues for brand visibility and interaction.