JULY 26 - JULY 28, 2024 | BANDSHELL PARK | TORONTO
TORONTO’S FESTIVAL OF BEER UNVEILS DYNAMIC REBRANDING
Toronto, January 18 – Toronto's Festival of Beer (TFOB), a summer tradition in the city's cultural landscape, is proud to announce a significant rebranding, set to be unveiled on Thursday, January 18. This exciting transformation honors the festival's rich history while propelling it into a vibrant and dynamic new era.
The rebranding campaign reflects a fresh and modern approach, aligning with the evolving tastes and preferences of festival-goers. It signifies a commitment to innovation while maintaining the essence of what has made the festival a must-attend event for 28 years.
Les Murray, the President of TFOB, expressed his enthusiasm for the new direction: "This rebranding marks a pivotal moment in the festival's journey. We're embracing change and innovation, but our core mission remains the same – to celebrate the best in beer, food, and music. We're excited to unveil a new look that encapsulates the spirit of Toronto's Festival of Beer and invites a new generation to join the celebration."
The rebrand includes a new logo, visual identity, and enhanced festival experiences, all designed to create a more immersive and engaging atmosphere for attendees. The updated branding will be showcased across all platforms, including the festival's website, social media, and marketing materials.
"We can't wait for our attendees to experience the new TFOB," added Murray. "It's more than a new look; it's a renewed commitment to creating unforgettable experiences."
For more information on the rebranding and to stay updated on festival news, visit www.beerfestival.ca
Contact:
Rachel Azagury
416.770.1771