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Toronto's Festival Of Beer

Did TFOB 2016 Tickets Go On Sale Early?

Presale 2015

Did TFOB 2016 Tickets Go On Sale Early?

In a word, yes. If you are part of email club, you were emailed the link and password on Oct 30th. You have until Tuesday, Nov 3 at 10am to scoop up your tickets before anyone else.
This is just our part to give exclusive access to those who have taken the time to be part of the club. You can sign up too, since we’ll be adding names and offers as often as possible. Sign up HERE (before 10am on Monday, Nov 2) and we will send you the link and code word on Monday, so you still have a day ahead of everyone else to secure your tickets!

We also want to be totally transparent on the our ticket pricing. We have raised the regular ticket price by $3.00/per ticket, the hoptimized ticket by $5.00/per ticket, and the VIP ticket by $1.00/per ticket. This may or may not seem like much, but it does help us to continue to deliver the best possible festival experience. Our festival utilizes a number of 3rd party suppliers for electrical, staging, security, tents, and a whole host of venue services and rental fees, that continue to rise year after year. These cost increases, in addition to the very high US dollar ( +30%), is not working in our favour, and therefore a price increase was necessary. We still feel that our pricing is fair (and hope that you do too) compared to the other festivals, events and entertainment options available to you.

When and where is TFOB 2016?

That is a very good question. We are back at Exhibition Place on July 22, 23, 24 2016.

Tell Me What Bands Are Playing!!

We will… very soon-ish. Bands for Friday, Saturday and Sunday of our event will be announced in the next few weeks/months. We’ll probably announce a band in early December, one in January, and one in February. I guess you could say this is our marketing tactic to build momentum and excitement about a summer beer event in the dreary days of Winter.

How Many Beers Will Be At TFOB 2016?

As you know, last year we had over 300 beer brands at TFOB. (316 to be exact, but who’s counting!) This year we want to increase that number, in an effort to offer you the absolute widest array of beer to sample. Beer Discovery is our biggest piece of feedback from you. We want you to be able to discover new brews and sample old favs.

Any New Food Vendors at TFOB 2016?

Glad you asked. The answer is yes. You are gonna love the selection. Last year we added a whole bunch of new food peeps including the Official TFOB Jumbo Soft Pretzel. In 2016, we will continue the theme of awesome food choices. Once we have the line up we will tell you all about it, but we have to sample them all first. Jealous? Nom nom nom.

When Do Your Spring Sessions Ticket Go On Sale?

Wow. You are really doing your homework. Spring Sessions of TFOB are tentatively scheduled for May 2016 so our tickets will go on sale in early April 2016.

What Is Your Favourite TV Show?

That’s an unexpected question, but it’s really a toss up between Breaking Bad, The Wire and Game Of Thrones. Special shout out to The Walking Dead.

We hope to see you at TFOB 2016. We are working super hard to put together the best and biggest beer festival in Canada. The countdown is now on!
Feel free to connect with us on Twitter/Facebook/Insta: our handle is @TOBeerFestival.

Cheers,
Jon, Jen, Les, and Ingrid.

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Tweet to Win Tickets to see Lowell at Spring Sessions April 24

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We are super pumped to see Lowell at the Spring Sessions of Toronto’s Festival of Beer on Saturday, April 24th, so we decided to share the wealth. We’re giving away a couple of pairs of tickets to a couple of lucky winners. All you have to do to enter is Tweet the line below, including the link! Happy cut and pasting! And good luck!

Here is the line to Tweet:

Yes, I want to win tickets to see @lowellcat at Spring Sessions of @TOBeerFestival April 24: http://ticketf.ly/1FiNcvo  #BeerMe 

Also, if you don’t have twitter, we will accept a comment in the blog comments below as an entry. We’ll pick a winner on Tuesday, April 21, co check your DMs then!

Official Rules & Regs HERE

Check out some Lowell music below…

I Love You Money

The Bells

And see you at Spring Sessions!

Jon Jen Ingrid and Les
The Beerlicious Team
@TOBeerFestival

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5 Irish beer to try this St. Patrick’s Day

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As Irish luck might have it, last fall Les Murray, president of TFOB and I got the opportunity to head over to Dublin for the Irish Craft Beer & Cider Festival. We brought 6 different Ontario brews with us and showcased them to excited Dubliners, while also enjoying some Irish brews ourselves!

With St Patrick’s Day around the corner, I’ve been thinking about all of the great beer we tried on that trip, and I thought I’d share some of my faves from it that you can get right here in Toronto!

Good news: They’re so good that we’re also working on bringing them over to showcase in the Irish Beer Pavilion at Toronto’s Festival of Beer this July. So even if the taps run dry this St. Patrick’s Day, we’ve got you covered.

  1. O’Hara’s BrewingIrish Stout

This baby is brewed in Carlow, Ireland, right near Kilkenny. The brewery does a variety of different styles, seasonals and one-offs but the Irish Stout has got to be my favourite. Luckily enough, it is available in the LCBO riiiight by my house.

  1. Brú BreweryBrú Rua

The Brú Rua from Brú Brewery, that only opened in 2013 in County Meath, has already made its way across to us! A hearty Irish Red ale made using Irish Malt and all-natural Irish Ingredients. Pop by Betty’s for a taste!

  1. McGargle’s Irish Family Brewers

And a family they are! Each beer from this brewery is dedicated to a specific and wacky member of the family. You can find “Granny Mary’s Red Ale,” “Knock Knock Ned’s IPA,” “Uncle Jim’s Stout,” “Cousin Rosie’s Pale Ale,” and “Fancy Frank Lager”… Some of the fam will be at Toronto’s Festival of Beer, but in the meantime grab the taster at An Sibin Pub in Riverside and give the whole family a whirl.

  1. Hercules Brewing – Yardsman Lager

Representing Northern Ireland on this list, Hercules Brewing was the first craft brewery to open in Northern Ireland over 160 years ago. They have since re-opened, re-vamped and started to produce beer yet again! Their Yardsman Lager pays homage to Irish men who worked in the mills of Ireland; and while you can’t get it in Toronto yet, it will soon be on a plane over to Toronto’s Festival of Beer, so you can at least get excited.

  1. Kilkenny – Irish Cream Ale

Made at the Guinness Brewery. Who would have known? Guinness steals the St. Patrick’s Day spotlight, but don’t forget this other gem they brew. Creamy, oh so creamy.

 

Other honourable mentions…but you’ll have to hop on a plane to try them:

  1. Franciscan Well – Rebel Red

  2. Hilden Brewery – Headless Dog

  3. The Porterhouse Brewing Co. – Plain Porter

  4. Dan Kelly’s Irish Cider

 

Posted by: Jen Murphy

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316 Different Brews at Toronto’s Festival of Beer 2015

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We are proud to announce the line up of brews at this year’s Festival totals 316 individual brands; which surpasses any of the 20 previous years’ totals. “This is unbelievable news for beer lovers. This year’s festival attendee now has more choices and more selection than ever before” said Les Murray President of Beerlicious; the operator of Toronto’s Festival of Beer. He also added “It’s commonly known that each year patrons find their new favorite beer… This year it might be impossible to have just one!”

TFOB Facts:

Festival started in 1995 at Historic Fort York

Festival moved to Bandshell Park, Exhibition Place in 2009

Brewer who travels the furthest to be here: Singha from Thailand (about 13,623 km)

Brewer who travels the least to be here: Steam Whistle Brewing (about 3.4 km)

Last Years attendance: 33,165

Tickets for Toronto’s Festival of Beer presented by The Beer Store, are now on sale with Grammy award winning, HipHop Legends Naughty By Nature headlining the Friday Main Stage and Canadian rockers 54•40 headlining the Saturday Main Stage. Sunday Main Stage performers will be announced soon. Quality Brews, Gourmet Fare and World Class entertainment make this annual Festival one of Toronto’s summer highlights – not to be missed!

Join 316 beer brands, Naughty By Nature, 54•40, culinary delights from some of Canada’s Top Chefs, beer education sessions, and live grilling demos at Toronto’s Festival of Beer, July 24th-26th. Tickets for Toronto’s Festival of Beer sell out in advance every year — so get yours now at beerfestival.ca. Tickets are $39.50 with the ability to Hoptimize your experience for an extra $10. Hoptimizing your ticket will gain you early access and 5 extra sample tokens. This is a 19+ event.  For all ticket info and more details about this year’s Beer Festival, please visit www.beerfestival.ca and use promo code OVER300 for $5 Off General Admission tickets.

Check out our line up of brewers HERE

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Beerlicious Inc. hires Jonathan Sinden as new VP of Marketing.

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FOR IMMEDIATE RELEASE

 

Beerlicious Inc. hires Jonathan Sinden as new VP of Marketing.

TORONTO, CA  – Beerlicious Inc., the leading Beer Festival producers and “brand in hand” sampling company in Canada, is pleased to announce today the new hire of Jonathan Sinden as Vice President of Marketing, effective immediately.

Jon comes to Beerlicious with extensive marketing experience from Maple Leaf Sports and Entertainment where he served as the Director of Integrated Marketing. Driven by his need to utilize technology, create ‘best in class’ content and memorable experiences, Sinden is someone who will go above and beyond to ensure brand success.

Prior to MLSE, Jon was the Director of Marketing at 102.1 The Edge. He’ll draw on this vast media experience in his new role at Beerlicious to help define events such as Toronto’s Festival of Beer with the next generation of beer lovers in Canada.

“Jon brings energy, experience, and unique perspective to our business, and we are thrilled to have him join the team,” says President Les Murray. “Jon is an incredibly talented executive with the rare ability to deeply understand technology, brand strategy, analytics, and the ever changing marketing needs of our festivals, events and client activations. Jon’s hire is a massive validation of the Beerlicious commitment to deliver our consumers and vendors the best experience and value proposition possible. As Vice President of Marketing Jon will work to ensure all of our activations are at the forefront of Social and traditional media.”

Festival Founder and CEO, Greg Cosway also adds “I’ve known Jon for many years now and his ability to drive marketing strategy through technological innovation and Social Media make him an invaluable asset for us as the media and advertising landscape continues to shift. Jon is uniquely positioned to help sustain and build relevance with consumers through new forms of communication. With the addition of Jon to our already talented team, I’m excited to see what we can accomplish together. He is not only an elite marketer and leader, but also incredibly passionate about great beer experiences.”

Although Sinden only officially joined Beerlicious Inc. this past week, he has been involved with the company for many years and is very familiar with the Beerlicious business.

Sinden also had this to say about his latest gig, “When I first attended Toronto’s Festival of Beer many years ago, I immediately knew it would be a massive success in this market.  I knew something special was happening and I wanted to be a part of it. I’ll draw on all my brand experience and the combined knowledge of the Beerlicious team, to help advance the Festival experience to new heights.”  

With incredible excitement and anticipation for the future…

Les Murray, President, Beerlicious Inc.

 

About Beerlicious Inc.

Beerlicious Inc. is a brand-in-hand event marketing company that produces beer and culinary experiences for both corporate clients and public consumers.  We own and operate annual events in Ontario, including: The Beach BBQ and Brews Festival, Ontario Brewing Awards, The Brewers Plate and Toronto’s legendary Festival of Beer. Our events focus on promoting and supporting all brewers big or small, the brewing community, restaurateurs, and feature live home grown talent, international talent, culinary education and performances by renowned Chefs.

 

For more information on Beerlicious Inc. please contact:

 

Les Murray                              Jonathan Sinden                     Greg Cosway

Les@beerlicious.ca                jon@beerlicious.ca                 cos@chefevents.ca

(416) 635-9889 x-23               (416) 635-9889 x-26               (416) 806-9673

 

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Great News: TOBeerFest 2015 is now on sale

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So we were sitting around talking about how we can support MOvember. Someone (not mentioning any names – Les) had a great idea to take some money from every ticket sold in November and donate it to MOvember.

We sprung in to action, like ninjas.

As of right now, general admission tickets for Toronto’s Festival of Beer are on sale. $5 from every ticket sold during November, sorry, we mean MOvember, will go to support MOvember via Team MO Beer (which is the gang of us who run Toronto’s Festival of Beer.

Pick your day below and follow the link to get yo’self some tickets:

Friday July 24th, 2015

Saturday July 25th, 2015

Sunday July 26th, 2015

Or if you feel like checking out our MO page: Team MO Beer. We’ll update the funds on a weekly basis. Probably the Monday of each week.

Here’s more info on MOvember Foundation, raising awareness, and understanding of the health risks men face.

BTW, tickets (Including Hoptimized and VIP) will officially go on sale in December, but who doesn’t love a head start, amiright?

Any questions, comments or thoughts, please let us know. Below are some places to connect with us.

Cheers,
Jon, Greg, Les, Jen, Ingrid.

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