Toronto, ON (February 20, 2018) – Stand Up! The original Dirty South recording artist and actor: Ludacris, is headlining Toronto’s Festival of Beer (TFOB2018), presented by the Beer Store, on Friday, July 27, 2018. TFOB2018 runs from July 26 to 29 at Bandshell Park, in Exhibition Place. His performance is presented by 93.5 The Move.
“Ludacris will bring the southern hospitality to Toronto’s Festival of Beer and fans are sure to love it,” said Les Murray, President of Toronto’s Festival of Beer, “The live music, paired with food and beer, will make Friday night an experience to remember.”
This will be the first time Ludacris headlines Toronto’s Festival of Beer. Last year’s (2017) Friday concert was met with a roaring attendance when the legendary hip-hop duo Method Man & Redman hit the Bandshell Stage and this year is expected to be just as electrifying.
Tickets for #TFOB2018 sell out in advance every year — so consumers are encouraged to buy early. To see what ticket levels are currently available, please click HERE. For more information on what each ticket type includes, or to see what other performances are happening on the Bandshell Stage, please visit: www.beerfestival.ca. Toronto’s Festival of Beer is a 19+ event.
Born Christopher Bridges on September 11, 1977, in Champaign, Illinois, Ludacris moved to Atlanta during his high-school years and attended Banneker High School there. He then studied at Georgia State University.
His entry into the rap industry came via radio; he worked as a disc jockey at Atlanta-based urban station Hot 97.5 (which later became Hot 107.9), where he was known as DJ Chris Lova Lova, and this was how he became acquainted with Timbaland. The producer featured Ludacris (then billed as Ludichris) on the song “Fat Rabbit” from his album Tim’s Bio (1998), and with such a high-profile feature to his credit, the groundwork was laid for the rapper.
When the Dirty South movement broke nationwide at the turn of the century, Ludacris rode it to immediate widespread popularity, becoming arguably the most commercially successful Southern rapper of the time.
In 2000 the Atlanta-based rapper signed to Def Jam’s newly established Southern rap subsidiary, Def Jam South, and became the label’s flagship Dirty South artist. Def Jam repackaged his underground album Incognegro (2000) as Back for the First Time (2000) and issued “What’s Your Fantasy?” as its lead single. The song soon became a national hit, beginning a long string of hits that would include Billboard Hot 100 number ones (“Stand Up,” “Money Maker”) and Top Tens (“Move Bitch,” “Splash Waterfalls,” “Pimpin’ All Over the World,” “Runaway Love”), as well as a bunch of Hot R&B/Hip-Hop Top Tens (“Southern Hospitality,” “Area Codes,” “Rollout [My Business],” “Saturday [Oooh Oooh!],” “Get Back,” “Number One Spot”).
Moreover, Ludacris established himself as a versatile actor, notably appearing in such mainstream films as 2 Fast 2 Furious (2003), Crash (2005), and Fred Claus (2007), among other films and TV series. Along with associate Chaka Zulu, Ludacris also founded his own boutique label at Def Jam, Disturbing tha Peace (aka DTP), which released albums by such diverse rap/R&B acts as Shawnna, Bobby V., Field Mob, and Playaz Circle.
In 2014, the rapper announced his ninth album and released the EP Burning Bridges as a preview. Ludaversal followed a year later, with Usher, Miguel, and Big K.R.I.T. on the guest list, along with production from David Guetta, Rico Love, and Cashmere Cat. After adding more acting roles to his résumé, Ludacris returned in 2017 with the singles “Vitamin D” with Ty Dolla $ign and “Vices.”
About Toronto’s Festival of Beer:
Toronto’s Festival of Beer, presented by the Beer Store features hundreds of brews, seriously good eats, live entertainment, and plenty of #BeerLove from July 26 to 29 at Bandshell Park, in Exhibition Place. It’s Canada’s premier celebration of the golden beverage.
For more information, please contact:
Davide De Laurentiis
Marketing & Communications Manager
Vice President of Marketing