Toronto, ON. (July 5, 2016) — Toronto’s Festival of Beer, presented by the Beer Store, is giving Toronto a chance to Sample Sweden! On July 22 to 24, the festival will work alongside the Swedish-Canadian Chamber of Commerce to feature six Swedish breweries, 28 different brands of beer and two renowned Swedish Chefs, inside a 10,000 square-foot zone, at Bandshell Park in Exhibition Place. Bier Markt is the exclusive restaurant partner of the Swedish Pavilion. Sample Sweden is proudly funded by the Government of Ontario and generously supported by IKEA Canada and Volvo Car Canada LTD.
“Discovery is a major part of Toronto’s Festival of Beer and beer culture in Sweden is growing so fast that making Sweden our feature country this year, was an easy choice,” said Les Murray, President of Toronto’s Festival of Beer. “It’s an opportunity for beer lovers in Toronto and beyond to sample great beer from a region of the world that produces great products.”
Sample Sweden will feature some of the country’s most adored breweries. Combined, each of these breweries will bring 28 different beers for attendees to sample with the majority of them not available for purchase in Canada. These breweries include:
- Brekeriet Beer AB
- Dugges Ale och Porterbryggeri
- Gotlands Bryggeri
- Poppels Bryggeri
- Tempel Brygghus
Two of Sweden’s most renowned Chefs will also be in attendance at Toronto’s Festival of Beer. Chefs Peter J Skogstrom and Roland Persson are both former winners of Sweden’s Chef of The Year award, the country’s most prestigious competition for professional Chefs. They will be constructing some of their tasty creations for attendees to feast on in both our Club House La Grille Grilling Tent and in our Sample Sweden pavilion.
“This is a monumental occasion!” said Len Kleine, Chairman of The Swedish-Canadian Chamber of Commerce. “The spotlight is now on the very best of Sweden. Our beer, our Chefs and our culture will be front and centre at Toronto’s Festival of Beer.”
Toronto beer enthusiasts will have their first taste of Sample Sweden, available at all Bier Markt locations within the GTA, in advance of Toronto’s Festival of Beer. The restaurant will feature Leon by Omnipollo, a Belgian Pale Ale that is assertively hopped and fermented dry using champagne yeast, on tap from July 11 to July 24.
Bier Markt will also hold a promotion on food as well! The offer includes one ticket to Toronto’s Festival of Beer on the sold out date of Saturday, July 23, with the purchase of both a $15 Swedish dish and a Leon. The bundled offer is $50 + HST and is available while supplies last.
On Friday, July 22, media are invited to attend the official unveiling ceremony of Sample Sweden at Toronto’s Festival of Beer in Exhibition Place. This event will take place prior to public access to the festival and is opened by RSVP only. Photo and media opportunities with the feature Chefs and The Swedish-Canadian Chamber of Commerce will be available on site, and in advance of the festival by request only.
For more information or to purchase tickets please visit: www.beerfestival.ca
Facebook: Toronto’s Festival of Beer
About Toronto’s Festival of Beer:
Toronto’s Festival of Beer is a celebration of Canada’s rich brewing history, showcasing experts of the brewing craft from around the world. This year, the festival features over 333 different beers to sample, incredible food purveyors and live entertainment that includes House of Pain, Big Sugar Reggae Style and The Temperance Movement. Toronto’s Festival of Beer is Canada’s premier celebration of the golden beverage. Toronto’s Festival of Beer’s summer festival will take place July 22-24 at Bandshell Park in Exhibition Place, presented by The Beer Store.
About Peter J Skogström:
Peter J Skogström is the best known for winning Chef of the Year in 2006 and is an Olympic champion in cooking. Prior to starting his own business, Skogström worked as a Chef at Kronovall Castle and the historic Petri Pumpa. Since 2009, Skogström has run the company Smarta Kök (Smart Kitchens) with his partner Patrik Alemo, delivering well-prepared local lunch food at various restaurants in Malmö and Lund. Skogström received his sommelier diploma in December 2014 and is currently a contestant on the Swedish television program Chefs Battle on TV4.
About Roland Persson:
Roland Persson is known internationally for his experience in luxury food. He is the 1990 winner of Chef of The Year and currently runs the Metropol Palace in Stockholm, Sweden. Persson has managed the famous French Restaurant in the Grand Hotel and has worked at other popular restaurants in Sweden like Operakällaren, KB Restaurant, Passage, and Carl Michael. The philosophy behind his cooking involves a classic contemporary cuisine combining Swedish and French influences. Persson currently lives in Stockholm a place where he was maintained his residency since his childhood.
For more information on media opportunities available at Toronto’s Festival of Beer, or to RSVP for the unveiling of Sample Sweden please contact:
VP of Marketing
416-635-9889 x 26
|Davide De Laurentiis
416-635-9889 x 27