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6 Facts About The Beer At TFOB 2016

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Hold on to your hops cuz this is probably the most important blog post in the history of blog posts. Recently we were proud to announce the brewery line-up at Toronto’s Festival of Beer from July 22-24 at Bandshell Park, Exhibition Place. Breweries from all across Ontario, and, all across the world will be joining us this year. Almost 100 Brewers! Here are 6 Facts about the Beer at TFOB 2016:

1) 333 Beautiful Brews

Yep, you read that right. 333 beautiful, tasty, robust brews will be available at Toronto’s Festival of Beer. This is NOT an invitation to try them all. That’s ridiculous. This IS an open invitation to discover something new or re-discover a brew from you past. It’s all about discovery. Read the official press release HERE.

2) Ontario House

We’ve packed 25 Ontario brewers into the centre of the festival. You cannot miss it. There will be signs, just in case you sort of do miss it. Lol. This will no doubt be a focus for many, as Ontario brewers are CRUSHING IT!!! What a bunch of beauties.

3) New Brews

These are a collection of first timers at our event. Think of the ‘New Brews’ area as the onboarding area to our event. These year the New Brews will be: Bobcaygeon Brewing Company, Falcon Brewing Company, Henderson Brewing Company, Sextant Craft Brewery, Sawn & Ed Brewing Company, and Brock Street Brewing.

4) Ontario Brewing Award Winners

Brock Street Brewing Company were the recipient of the Ontario Brewing Award for Best Newcomer and now you can try them without driving to Whitby. (No disrespect to my homies in Whitby… I am one of you. Born and raised!!!) Seriously, there will be a whole heap of OBA winners at TFOB. Here is the list of OBA2016 winners. Which includes Hoptical Illusion from Flying Monkeys Craft Brewery the OBA2016 Best Of Show award winner.

5) The Beer School Sessions

The Beer School Sessions in partnership with Prud’homme Beer Certification is on site all weekend long to educate the masses. The exact schedule of what you can learn and which brewers you can learn from will be posted soon! All those years of people saying ‘School is cool’ have finally come true.

6) World of Beer Pavilion – Sample Sweden!

Last year we invited 13 Irish Brewers and bunch of Irish Chefs and a couple Irish bands to celebrate all things Ireland. This year we’ve crossed oceans once again to find the perfect hub of beer producers and chefs: Introducing Sample Sweden! presented by Bier Markt, Swedish Canadian Chamber of Commerce, IKEA Canada and Volvo Car Canada.

Yes, there will be very cool bands and really great food, but Beer is the star of the show. It is a beer festival after all. So, won’t you grab some mates and join us in July?

Use promo code SELECTION and save $5 off general admission tickets

 

Get tickets now!

 

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An ölfestival is Coming to Bandshell Park!

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Toronto, ON. (July 5, 2016) — Toronto’s Festival of Beer, presented by the Beer Store, is giving Toronto a chance to Sample Sweden! On July 22 to 24, the festival will work alongside the Swedish-Canadian Chamber of Commerce to feature six Swedish breweries, 28 different brands of beer and two renowned Swedish Chefs, inside a 10,000 square-foot zone, at Bandshell Park in Exhibition Place. Bier Markt is the exclusive restaurant partner of the Swedish Pavilion. Sample Sweden is proudly funded by the Government of Ontario and generously supported by IKEA Canada and Volvo Car Canada LTD.

“Discovery is a major part of Toronto’s Festival of Beer and beer culture in Sweden is growing so fast that making Sweden our feature country this year, was an easy choice,” said Les Murray, President of Toronto’s Festival of Beer. “It’s an opportunity for beer lovers in Toronto and beyond to sample great beer from a region of the world that produces great products.”

Sample Sweden will feature some of the country’s most adored breweries. Combined, each of these breweries will bring 28 different beers for attendees to sample with the majority of them not available for purchase in Canada. These breweries include:

Two of Sweden’s most renowned Chefs will also be in attendance at Toronto’s Festival of Beer. Chefs Peter J Skogstrom and Roland Persson are both former winners of Sweden’s Chef of The Year award, the country’s most prestigious competition for professional Chefs. They will be constructing some of their tasty creations for attendees to feast on in both our Club House La Grille Grilling Tent and in our Sample Sweden pavilion.

“This is a monumental occasion!” said Len Kleine, Chairman of The Swedish-Canadian Chamber of Commerce. “The spotlight is now on the very best of Sweden. Our beer, our Chefs and our culture will be front and centre at Toronto’s Festival of Beer.”

Toronto beer enthusiasts will have their first taste of Sample Sweden, available at all Bier Markt locations within the GTA, in advance of Toronto’s Festival of Beer. The restaurant will feature Leon by Omnipollo, a Belgian Pale Ale that is assertively hopped and fermented dry using champagne yeast, on tap from July 11 to July 24.

Bier Markt will also hold a promotion on food as well! The offer includes one ticket to Toronto’s Festival of Beer on the sold out date of Saturday, July 23, with the purchase of both a $15 Swedish dish and a Leon. The bundled offer is $50 + HST and is available while supplies last.

On Friday, July 22, media are invited to attend the official unveiling ceremony of Sample Sweden at Toronto’s Festival of Beer in Exhibition Place. This event will take place prior to public access to the festival and is opened by RSVP only. Photo and media opportunities with the feature Chefs and The Swedish-Canadian Chamber of Commerce will be available on site, and in advance of the festival by request only.

For more information or to purchase tickets please visit: www.beerfestival.ca

Twitter: TOBeerFestival

Instagram: TOBeerFestival

Facebook: Toronto’s Festival of Beer

 

About Toronto’s Festival of Beer:

 Toronto’s Festival of Beer is a celebration of Canada’s rich brewing history, showcasing experts of the brewing craft from around the world. This year, the festival features over 333 different beers to sample, incredible food purveyors and live entertainment that includes House of Pain, Big Sugar Reggae Style and The Temperance Movement. Toronto’s Festival of Beer is Canada’s premier celebration of the golden beverage. Toronto’s Festival of Beer’s summer festival will take place July 22-24 at Bandshell Park in Exhibition Place, presented by The Beer Store.

About Peter J Skogström:

Peter J Skogström is the best known for winning Chef of the Year in 2006 and is an Olympic champion in cooking. Prior to starting his own business, Skogström worked as a Chef at Kronovall Castle and the historic Petri Pumpa. Since 2009, Skogström has run the company Smarta Kök (Smart Kitchens) with his partner Patrik Alemo, delivering well-prepared local lunch food at various restaurants in Malmö and Lund. Skogström received his sommelier diploma in December 2014 and is currently a contestant on the Swedish television program Chefs Battle on TV4.

About Roland Persson:

Roland Persson is known internationally for his experience in luxury food. He is the 1990 winner of Chef of The Year and currently runs the Metropol Palace in Stockholm, Sweden. Persson has managed the famous French Restaurant in the Grand Hotel and has worked at other popular restaurants in Sweden like Operakällaren, KB Restaurant, Passage, and Carl Michael. The philosophy behind his cooking involves a classic contemporary cuisine combining Swedish and French influences. Persson currently lives in Stockholm a place where he was maintained his residency since his childhood.

 

For more information on media opportunities available at Toronto’s Festival of Beer, or to RSVP for the unveiling of Sample Sweden please contact: 

 

Jon Sinden

VP of Marketing

jon@intelivents.com

416-635-9889 x 26

Davide De Laurentiis

Marketing Coordinator

dav@intelivents.com

416-635-9889 x 27

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Class Is About To Begin At The Beer School Sessions – Here’s the Full Schedule!

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Want to learn more about beer? Then you need to make your way to Toronto’s Festival of Beer on July 22 to 24 because not only do we have 333 beautiful brews, but we’re also taking you back to school with The Beer School Sessions!

The Beer School Sessions are sponsored by Prud’homme Beer Certification and the Ontario Brewing Awards and there is a ton of great content for you to take in. This isn’t your average classroom, this is where the big boys and girls come to learn – so don’t miss out.

Roger Mittag and his team will host The Beer School Sessions which is a big deal because there is no one better to turn you in to a master connoisseur of beer than the founder of Canada’s leading beer education company, Thirst For Knowledge. Join him and his Prud’homme Beer Sommeliers as they guide you through a thirst quenching tour of the world of beer.

Below is The Beer School Sessions schedule happening at Toronto’s Festival of Beer.

See you there!

BeerSchoolSessions_Revised

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6 Reasons Why Sweden is Our Feature Country at TFOB 2016

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Sweden is a hot bed of brewing. With over 300+ brands (and more popping up everyday) Sweden is really making a case for itself as one of the ‘go-to’ beer countries in Europe. We are proud to showcase this amazing country in conjunction with the Swedish Canadian Chamber of Commerce and funded by Government of Ontario. We are so excited about featuring all things Sweden that we just released this offer: Save $5 off GA tickets with the promo code SWEDE

Here are some reasons why Sweden is so amazing:

 

Fika

Swedish people take their Fika seriously! Google it! In fact, the country’s Youtube channel even has a Fika video series. Fika is loosely translated ‘to have coffee’. It’s basically a break in the day that people take some down time and enjoy a coffee and treat. We like this idea, but we like it waaaaaay more with beer! A Beer Fika, if you will. Come and have a beer break at TFOB.

 

Gotland or Gotlands?

The island of Gotland is where half of Stockholm goes during the summer. It’s an island which makes it pretty hard to bring the whole thing here… but Gotlands – the brewers from Gotland who have been brewing since 1995 – can be moved! They will be at #TFOB2016 and they’ll be bringing some tasty brews with them. See who is coming HERE.

 

Twenty Eight Brands Of Swedish Beer

In addition to Gotlands, we will have 5 other brewers attending our event. We will have – in total – 28 brands of Swedish Beer, inside the Sample Sweden Pavilion. See who HERE.

 

Swedish Cuisine

Chef Peter J Skogstrom and Chef Roland Persson will be showcasing their talents inside the Sample Sweden Pavilion and the Club House La Grille Grilling Tent.  Learn more about the chefs HERE.

 

Get a taste at Bier Markt

Toronto beer enthusiasts will have their first taste of Sample Sweden, available at all Bier Markt locations within the GTA, in advance of Toronto’s Festival of Beer. The restaurant will feature Leon by Omnipollo, a Belgian Pale Ale that is assertively hopped and fermented dry using champagne yeast, on tap from July 11 to July 24.

Bier Markt will also hold a promotion on food as well! The offer includes one ticket to Toronto’s Festival of Beer on the sold out date of Saturday, July 23, with the purchase of both a $15 Swedish dish and a Leon. The bundled offer is $50 + HST and is available until supplies last.

 

This Bridge

The Öresund bridge connecting Sweden with Denmark ends in a rather dramatic way – from over water to under water. How incredible is that? Can you just image how tasty their beer is if their bridges are this awesome? That’s a bit of a stretch, but this bridge tho!

 

BridgeSweden

We are proud to partner with some great Swedish companies to bring this to life, including Ikea Canada and Volvo Car Canada LTD.

 

Read the full Sample Sweden press release HERE.

Read 6 Facts About the Beer selection at TFOB2016 HERE.

Hope to see you July 22-24! Get your tickets below…

Use promo code SWEDE and save $5 off general admission tickets

Get tickets now!

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7 Reasons You Don’t Want To Miss Toronto’s Festival of Beer on Friday July 22

Toronto Festical of Beer and House of Pain

 

We were sitting around the office talking about our weekends. We covered the usual stuff: what TV shows we binge watched, what beer we sampled, what events we went to… you know, the usual. The radio was on in the background. It was on 93.5 The Move (full disclosure, 93.5 the Move is one of our radio partners). Then, outta nowhere, the House Of Pain classic ‘Jump Around’ came on. The horns at the beginning of that song made our convo change to how awesome the Friday night at TFOB is gonna be. Here is our staff curated list on why Friday July 22 is not to be missed:

 

1) House Of Pain

Legendary Hip Hop artists House Of Pain are known to be incredible live. This is your chance to see Everlast, Danny Boy and DJ Lethal in concert under the stars at Bandshell stage. We couldn’t think of a better group of artists to open the first day of TFOB. Seriously, this is going to be off the charts. Just get some tickets NOW!

2) Maestro

The Pioneer of Canadian Hip Hop, Maestro Fresh Wes has been added to TFOB Friday. Our backbones will be slipping while we are sipping on one of the 333 beautiful brews. Can’t wait to hear some of Wes’s classics along with celebrating his new stuff. This is gunna be unreal. Use code HOUSE to save $5 off tickets.

3) Sampling Under The Stars

Sipping a tasty bevy at that perfect time when day becomes night is magical. A quick staff poll shows that 4/6 of TFOB staffers love this time of day. (So, that’s pretty much a scientific study). Being at TFOB when it’s both light and dark out is quite an experience. Sunshine and chill to jumping around faster than you can say Shamrocks & Shenanigans.

 

4) Day 1-ers

The first day energy of TFOB is something else. It will be palpable. Everyone will feel it: brewers, food purveyors, staff, and most of all – you, the people. The electricity that flows from person to person when the gates and taps open for the very first time is unlike any other event. It’s also the start of the weekend so you know good times are top priority for all.

 

5) The Beer

If you have a favourite beer, it will be here. If you are all about discovering new stuff, then we got your back, fam. Over 333 brands of beer are here. The single biggest piece of feedback we receive after each event wraps is ‘Discovery’, like I discovered this beer or that beer or my new favourite beer. Can’t wait for you to find yours! See the full list!

 

6) Only 500 Tickets Remain!

At the time of writing this, VIP Tickets and Hoptimized Tickets are SOLD OUT and there are only about 500 general admission tickets left. Get yours NOW!

 

7) Sample Sweden

A 10,000 square foot pavilion that focuses on all things Sweden: 28 Swedish brews, 2 Award Winning Swedish Chefs and more. Sample Sweden happens all weekend long and is in partnership with The Swedish Canadian Chamber of Commerce, Ikea Canada, Volvo Cars of Canada, and Bier Markt – where you can get a taste of Sample Sweden in GTA location from July 11 to 24.

Here’s a taste of House of Pain live:

See you on July 22 at Bandshell Park, Exhibition Place where we’ll all get up, get up, and get down.

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Attica Riots Added To TFOB Sunday

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 Attica Riots will be opening for UK rockers The Temperance Movement!

A dose of Canadian rock will be coming to TFOB Sunday and we are super stoked to share the news with you: Alt rock trio Attica Riots will join The Temperance Movement, over 333 beautiful brews, over 16 rock star chefs, over 16 killer food purveyors and 10,000 beer enthusiasts at Bandshell Park, Exhibition Place on Sunday, July 24th.  See below for more on Attic Riots or just go and get your TFOB Sunday tickets NOW! (use code BLOG to save $5 off GA Tickets)

About Attica Riots:

The members of Canada’s Attica Riots have what can only be described as a cosmic musical connection. Any musician will tell you that’s not always the case in a band scenario, where democracy can fail when egos, opinions, and dominant personalities do battle, thus sinking a band before it even sets sail. So, when you have that type of “on the same page” connection, you hold on to it. And that’s just what Attica Riots are doing. You can’t argue with the results, which are the fiery and infectious alt rock anthems this trio creates. They are sometimes dark, sometimes subtle, but always acute. Lead vocalist Bobby Desjarlais admits that the band is tackling “the human condition” and looking for that ever-elusive silver lining, saying, “I like to consider it optimistic cynicism, more of a realism than pessimism. We’re positive people, but also not naïve about what’s going on around us.” But 2016 is looking to be the year that Attica Riots who are signed to Five Seven, which is part of Eleven Seven Music Group make an indelible mark outside of Canada with their worldwide debut release, produced by Mark Needham (American Authors, Imagine Dragons, The Killers). Their time is now. The members of Attica Riots are firmly on the same musical page. It’s why the songs that make up their debut release are so fluid and unforgettable.

Get ready Attica Riots are about to take the alternative rock world by storm one song at a time.

Get TFOB Sunday tickets HERE.

Use code BLOG to save $5 off General Admission tickets.

More info on The Temperance Movement

TFOB Sunday is presented by 94.9 the Rock.

A taste of Attica Riots:

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#tasteTFOB: 5 Glorious Food Facts From TFOB

Toronto’s Festival of Beer Food Line Up

 

We hear it every year. ‘The food at your event is amazing’. The feedback we get about the food is vital because we know how important it is to pair our vast selection of beer offerings with great food.  In fact, the President of Toronto’s Festival of Beer (his name is Les) is a serious foodie. He’s always talking about new restaurants, great chefs, and unique dining experiences. Seriously, he is always talking about it. (like maybe even a little too much, but he is the president so we go along with it) *Remember to get the intern to delete this line later*

The food purveyors we bring to our event and the chefs we have in the Club House La Grille Grilling Tent are all hand selected by us and our buddy Afrim from The Cheese Boutique. So here it is… The Top 5 Things To Know About The Food At TFOB

1) The Chefs

Over 16 rock star chefs will be showcasing their culinary skill inside the Club House La Grille Grilling Tent. They are: Chef Albert Ponzo, Chef Amanda Ray, Chef Alida Solomon, Chef Basilio Pesce, Chef Cory Vitiello, Chef Craig Harding, Chef Devin Connell, Chef Eric Pateman, Chef Frank Parhizgar, Chef Ivana Raca, Chef Michael Hunter, Chef Patrick McMurray, Chef Rocco Agostino, Chef Ted Reader, Chef Trevor Lui, and Chef Trista Shee …. WOWZA!!!

2) The Food

Scattered around Bandshell Park inside Exhibitioon Place, you’ll find a wide array of food options. They include: Campagnolo, Dawgfather, Fidel Gastro’s, Tiny Tom Donuts, Melt Grilled Cheese, Ontario Corn Roasters, Oyster Boy, The Pie Commission, Queen Margherita Pizza, Hot Bunzz Street Cuisine, The County General, Mangia & Bevi, Smoke’s Poutinerie, South St Burger Co., Ted Reader’s World Famous BBQ, Mama Ratty Pies. See the full list!

3) Other Food Options

Yes, there will be gluten free and vegetarian options. There will also be a few non-alcoholic drink options and, of course, we have many water stations throughout the venue for water and water refills.

4) A Contest!

You can win tickets to #TFOB2016 and get your food taken care of all courtesy of Foodism TO.

5) Pairs With Beer

When you’re at the Festival and getting a beer, talk to the person working for the Brewery. They know their beer and can probably recommend what goes with it. Take advantage of the experts!! HERE is a list of all the breweries that will be at the Festival this year.

Read the full #tasteTFOB press release HERE.

Read 6 Facts About The Beer at #TFOB2016 HERE.

Hope to see you July 22-24! Get your tickets below…

Use promo code VARIETY and save $5 off general admission tickets

Get tickets now!

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Gourmet Fare; The Perfect Pairing For 333 Brews!

Toronto’s Festival of Beer Food Line Up

TORONTO, ON (June 20, 2016) – Foodies rejoice! It’s time to #tasteTFOB at Toronto’s Festival of Beer presented by The Beer Store. On July 22 to 24, Toronto’s longest running and most legendary summer beer event returns to Bandshell Park at Exhibition Place, with a roster of rock star Chefs, superb food purveyors, and the Club House La Grille Grilling Tent to help take the beer sampling experience to new heights. This year, Toronto’s Festival of Beer welcomes over 16 chefs and over 16 food purveyors including South St. Burger Company – the official burger of TFOB.

“Come to Toronto’s Festival of Beer for the beer, but stay for the food!” said Les Murray, President of Intelivents, operator of Toronto’s Festival of Beer. “2016 will see more food options than ever before and the Grilling Tent experience will showcase grilling with beer and so much more!”

This year, the Grilling Tent at Toronto’s Festival of Beer is presented exclusively by Club House La Grille and is in partnership with Labatt Breweries of Canada, Thirst for Knowledge Inc., Broil King, Ted’s World Famous BBQ, and curated by Afrim Pristine of The Cheese Boutique.

“We’re so excited to be celebrating the highly-anticipated BBQ season at the Toronto Festival of Beer,” said Linda Liu, Product Manager, McCormick Canada. “We’ll be sharing our favourite flavours throughout the Festival, bringing beer and BBQ lovers the delicious BBQ meals we know they’ve been craving.”

Chefs scheduled to appear in the Club House La Grille Grilling Tent include:


  • Chef Albert Ponzo
  • Chef Amanda Ray
  • Chef Alida Solomon
  • Chef Basilio Pesce
  • Chef Cory Vitiello
  • Chef Craig Harding
  • Chef Devin Connell
  • Chef Eric Pateman
  • Chef Frank Parhizgar
  • Chef Ivana Raca
  • Chef Michael Hunter
  • Chef Patrick McMurray
  • Chef Rocco Agostino
  • Chef Ted Reader
  • Chef Trevor Lui
  • Chef Trista Shee

Food purveyors include:


  • Campagnolo
  • Dawgfather
  • Fidel Gastro’s
  • Tiny Tom Donuts
  • MELT Grilled Cheese
  • Ontario Corn Roasters
  • Oyster Boy
  • The Pie Commission
  • Queen Margherita Pizza
  • Hot Bunzz Street Cuisine
  • The County General
  • Smoke’s Poutinerie
  • South St. Burger Company
  • Ted Reader’s World Famous BBQ
  • Mama Ratty Pies
  • Mangia & Bevi

Tickets for the legendary Saturday of Toronto’s Festival of Beer are already sold out. For more information or to purchase tickets please click HERE. Use code VARIETY to save $5 off General Admission tickets.

Twitter: TOBeerFestival

Instagram: TOBeerFestival

Facebook: Toronto’s Festival of Beer

About Toronto’s Festival of Beer:

Toronto’s Festival of Beer is a celebration of Canada’s rich brewing history, showcasing experts of the brewing craft from around the world. Toronto’s Festival of Beer is Canada’s premier celebration of the golden beverage. Toronto’s Festival of Beer’s summer festival will take place July 22-24 at Bandshell Park in Exhibition Place, presented by The Beer Store.

For more information please contact:   

Jon Sinden

VP of Marketing

jon@intelivents.com

416-635-9889 x 26

Davide De Laurentiis

Marketing Coordinator

dav@intelivents.com

416-635-9889 x 27

read more

333 Reasons To Attend TFOB July 22-24

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Toronto, ON. (June 14, 2016) — Toronto’s Festival of Beer, presented by The Beer Store, is proud to announce its roster of breweries being showcased on July 22 to 24 at Bandshell Park, Exhibition Place. These breweries will come together, in partnership with Indie 88, to create the ultimate beer sampling experience of the summer, with over 333 different beers for patrons to satisfy their taste-buds.

Showcasing both local and international breweries, Toronto’s Festival of Beer will pair food and music for Canada’s largest summer beer celebration. The festival will also present Ontario House, a collective of 25 Ontario breweries alongside a showcase focusing on beer from around the world, which will be announced in early July.

“Beer lovers will certainly enjoy the wide selection of brewers participating at Toronto’s Festival of Beer,” said Les Murray, President of INTELIVENTS. “With a focus on locally produced brews and international offerings, consumers will have a world of beer to discover.”

Below is the current list of brewers that are participating in Toronto’s Festival of Beer on July 22 to 24:

 

 

 

Toronto’s Festival of Beer will also feature a number of ‘new brews’ at the annual summer event. These include breweries like Bobcaygeon Brewing Company, Henderson Brewing Co., Sextant Craft Brewery, Shawn & Ed Brewing Company, Falcon Brewing Company and also Ontario Brewing Award Winner for Newcomer of the Year: Brock Street Brewing.

The beer programming at Toronto’s Festival of Beer is rounded out by The Beer School Sessions in partnership with Prud’homme Beer Certification and the Ontario Brewing Awards to educate patrons on all things related to beer.

 

Twitter: TOBeerFestival

Instagram: TOBeerFestival

Facebook: Toronto’s Festival of Beer

 

About Toronto’s Festival of Beer:

Toronto’s Festival of Beer is a celebration of Canada’s rich brewing history, showcasing experts of the brewing craft from around the world. Toronto’s Festival of Beer is Canada’s premier celebration of the golden beverage. Toronto’s Festival of Beer’s summer festival will take place July 22-24 at Bandshell Park in Exhibition Place, presented by The Beer Store.

 

For more information please contact:

Jon Sinden

VP of Marketing

jon@intelivents.com

416-635-9889 x 26

Davide De Laurentiis

Marketing Coordinator

dav@intelivents.com

416-635-9889 x 27

read more
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