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SOLD OUT: Saturday Hoptimized and VIP Tickets

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Friends, here we are. As you know, TFOB Saturday always sells out pretty quickly. We cannot find the words to show our appreciation, so please know that we thank you from the bottom of our hearts. Your support of this event is everything.  We like you. We like you a lot. It might be love.

Saturday Ticket Update:

  • Saturday VIP Tickets – SOLD OUT
  • Saturday Hoptimized Tickets – SOLD OUT
  • Saturday General Admission Tickets – Still available! Use code BEER to save $5 off General Admission Tickets!

Get #TFOB2017 Tickets Now!

Totally amped to welcome Canadian Rockers SLOAN to #TFOB2017. Read the Official Press Release of our SLOAN announcement… and then picture a sunny Saturday afternoon in July, with your friends, over 300 types of brews, and amazing line-up of food purveyors and this:

Also, take a look at the video below to get a taste of what TFOB is all about. #TFOB2017 is July 28-30 Bandshell Park, Exhibition Place. This year our feature country is *drum roll please* … CANADA! No better time than Canada’s 150th celebration aka: #Canada150, to raise a glass with breweries and brews from coast to coast! We’ll bring the best of the best to Toronto’s Festival of Beer, presented by the Beer Store.

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Canadian Rockers Sloan To Headline #TFOB2017

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Super stoked to welcome Canadian Rock Icons Sloan to Toronto’s Festival of Beer presented by the Beer Store. Man, these guys are legends. All they do is write super catchy songs. Have you ever seen them live? They are incredible. Wowza. We. Can’t. Wait.

Get #TFOB2017 Tickets!

Use code BEER to save $5 off General Admission Tickets!

Read the Official Press Release and then picture a sunny Saturday afternoon in July, with your friends, over 300 types of brews, and amazing line-up of food purveyors and this:

More videos below!

PS: We also feature a Spring version of our Summer event. It’s called Toronto’s Festival of Beer Spring Sessions and we kick it cottage-style on the May Two Four Long Weekend.

Join our Facebook events:

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#TFOB2017 Presents Sloan

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Legendary Canadian Rockers SLOAN to perform at Toronto’s Festival of Beer 2017, presented by the Beer Store

Toronto, ON (February 15, 2017) – You’d have to be a fool, not to think about it! Toronto’s Festival of Beer (TFOB 2017), presented by the Beer Store is back on July 28-30, 2017 at Bandshell Park, Exhibition Place. This year, Juno award winning rock band Sloan will headline the festival on Saturday, July 29 presented by 94.9 the Rock.

“We are very excited to have Sloan play TFOB 2017,” said Les Murray, President of Toronto’s Festival of Beer, “The Saturday of the festival has always been the most talked about day of that weekend because the atmosphere can’t be compared to anything else and this year is gearing up to be another big one. It’s a day and performance that you won’t want to miss!”

Get #TFOB2017 Tickets!

Use code BEER to save $5 off General Admission Tickets!

This year, TFOB 2017 will be celebrating Canada’s 150th birthday by creating a massive 100, 000 square-foot pavilion which showcases both beer and culinary delights from various regions across Canada. As part of this celebration TFOB 2017 will also be showcasing various musical acts that hail from different regions in Canada, as well as the U.S. Sloan is the first of three headliners to be announced. Headliners for Friday and Sunday of TFOB 2017 will be announced in the coming weeks.

Tickets for Toronto’s Festival of Beer presented by the Beer Store sell out in advance every year — so consumers are encouraged to buy early. Tickets can be purchased HERE and are $42.50 with the ability to Hoptimize the experience for an extra $12. A Hoptimized ticket gives the consumer early access and 5 extra sample tokens. Toronto’s Festival of Beer is a 19+ event.

About Sloan:

Over the course of their 25 year career, the four songwriters in Sloan have amassed an outstanding collection of over 200 songs on eleven studio albums.  Recently named one of Canada’s top five bands of all-time in a CBC critics poll, Sloan continue to write, record and tour well into their third decade together.

Last year, Sloan took to the road performing over 70 shows in celebration of the 20th anniversary of their album “One Chord To Another”.  2017 will find the band in studio writing and recording new material.  This summer the band will be performing their hits and fan favourites at festival concerts across North America. Check out Sloan’s official website HERE.

About Toronto’s Festival of Beer:

Toronto’s Festival of Beer presented by the Beer Store is a celebration of Canada’s rich brewing history, showcasing experts of the brewing craft from around the world. Featuring more than 300 brands, TFOB takes place July 28-30, 2017 at Bandshell Park in Exhibition Place, Toronto. This is a 19+ event.

For more Information, please contact:

Davide De Laurentiis

(416) 635-9889 x27

Dav@intelivents.com

Jon Sinden

(416) 635-9889 x26

jon@intelivents.com

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Brand New VIP Experience: On Sale Now!

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#TFOB2017 will be amazing. There will be many new brews and culinary delights to discover. We are always trying to make the TFOB experience better. You provided us with some incredible insights through the survey we sent out last year. With your input we are proud to launch the new VIP ticket. What makes this a new VIP experience? Good question. Here our the two new features:

  1. An additional VIP restroom. This was at the top of the list in terms of feedback from our people. We heard you! We will now offer VIP-ers an air conditioned, satellite station to take care of their, um, ‘business’. This is in additional to the air conditioned restrooms located inside Acqua Dolce resto. This new VIP restroom will be located at convenient spot inside the TFOB grounds. We’ll let you know exactly where ahead of the event.
  2. Enhanced Dining Experience. The restaurant on-site inside TFOB grounds is called Acqua Dolce. They are now under new management. They have also done some renos. This is the home base for VIP ticket holders. We are thrilled to partner with them this year and have their full commitment to make the VIP experience, second to none. This includes an improved culinary experience and top notch service.

So the VIP Ticket for #TFOB2017 now includes: Access to private VIP Lounge in Acqua Dolce Resto & Venue (air-conditioned venue with lake view patio), one catered meal and two full beverages, 10 sample tokens, Commemorative Festival Sampling Cup, new satellite VIP air-conditioned washrooms located strategically in Bandshell Park, access into the festival through an express entrance, and access to festival for an additional 1.5 Hours. VIP tickets are on sale now for $95.00 plus tax and service fees. 

Take a look at the video below to get a taste of what TFOB is all about. #TFOB2017 is July 28-30 Bandshell Park, Exhibition Place. This year our feature country is *drum roll please* … CANADA! No better time than Canada’s 150th celebration aka: #Canada150, to raise a glass with breweries and brews from coast to coast! We’ll bring the best of the best to Toronto’s Festival of Beer, presented by the Beer Store.

Buy Tickets Now!

If you are looking for General Admission tickets, use the same link above, but add promo code BEER to save $5 off per ticket. Promo codes only valid for General Admission tickets.

Please note: VIP Tickets for Saturday, July 29th are already SOLD OUT.

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Brew News: Saturday VIP Tickets Sold Out, Beer Yoga, Tesla-Powered Beer

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Here we are friends… TFOB VIP Tickets are Sold Out for Saturday, July 29. Thank you for your support! If you missed out, and want VIP Tickets, to take advantage of the new VIP Experience, then you can get some HERE for Friday, July 28 and Sunday, July 30.

Below is our round up of the latest Brew News…

BeerYogaBeer Yoga Is A Thing! Get yourself in Happy Baby pose because Beer & Yoga is now a thing. According to this Mashable article, it started at the famous Burning Man festival, and then spread to Germany and now Australia. If you feel this doesn’t sound like the absolute best thing, then you should should Nama-stay away. Photo: via Mashable

Sierra_Nevada_XL_410_282_c1Tesla-Powered Beer: There’s yet another reason to love west coast brewers Sierra Nevada. They’ve installed Tesla Powerpack Batteries at their California Brewery to meet the energy demand on electricity. THIS article from Green Tech Media often quotes Sierra Nevada’s Sustainability Manager Cheri Chastain, which makes us think that more breweries need to have someone leading the sustainability charge. Super cool. Photo: via Sierra Nevada website

Keurig for Beer?: There are rumblings about a single serve beer making machine. Is this the world’s greatest idea or just some crazy fad? THIS article is from the Nerdist, and reports that Anheuser-Bush InBev is considering some type of contraption for single serve beer.

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Pint of Stella = Clean Water: Matt Damon’s water.org and Stella Artois have teamed up for a pretty unique partnership. The Hollywood Reporter describes it this way…  “Damon discussed a newly announced cooperation between the organization (water.org) and beer brand Stella Artois, part of Anheuser-Busch InBev, saying that it provides people different ways of giving, such as by buying glass chalices. Or ‘you can go into a pub in the U.K. or America and buy a pint of Stella, and for that one pint of Stella, they will guarantee bringing someone in the developing world clean water for a month,’ the star explained. Read MORE.

There you have it. Our round up of the latest beer news. Cheers. Looking forward to seeing everyone on May 20-21 for Toronto’s Festival of Beer Spring Sessions and on July 28-30 for the Summer Edition of TFOB presented by the Beer Store.

Get #TFOB2017 Tickets!

Use code CHRISTMAS to save $5 off General Admission Tickets!

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Brew News: Monks, MMA, DNA

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So Toronto’s Festival of Beer presented by the Beer Store happens THIS year, people! LOL. If you scored some tickets over the Holidays, then please join the Facebook Group.

We are always on the look out for cool beer news and neat beer stories… Here are some that recently caught our eye…

1) Beer Based on Your DNA? Yes, it’s true. Talk about a personalized experience. A brewery in London, England is leading the way – for about $30,000 a pop! Just a thought … what it you don’t like the taste of your own beer? Something to consider. Read MORE.

2) The Champ Likes Beer. Amanda Nunes knocks out Ronda Rousey and then instead of champagne, she wants a beer. This is our kind of champ. See the vid from TMZ. If you missed the fight… here ya go…

3) Monks Helping Rebuild. After an earthquake destroyed their 14th Century basilica, the monks are using their business to aid the rebuild. They are brewing beer. The beer is called Birra Nursia – Nursia is the Latin name for Norcia. Read MORE.

4) Kiss Cam Beer Kiss. So this video was going around from the World Juniors. It’s a fan ignoring his girlfriend and kissing his beer. Pretty funny(?) He must really love that brew… but I’m here to break the news that about 95% of moments like this are totally set up.

There you have it. Some Beer News to kick off 2017. Cheers. Looking forward to seeing everyone on May 20-21 for Toronto’s Festival of Beer Spring Sessions and on July 28-30 for the Summer Edition of TFOB.

Get #TFOB2017 Tickets!

Use code CHRISTMAS to save $5 off General Admission Tickets!

 

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Beer Predictions for 2017

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2017 will be a big year. After that —-storm of a year that 2016 was, how can it not get better in 2017? Here are some beer hopes, wishes and predictions for 2017…

  • Les (President) hopes you always have beer. Anything cold, ready and available were his exact words. His prediction for next year: Sour Beers will be top of the list!
  • Ingrid (Operations) thinks that 2017 will keep seeing the rise of beer: more breweries, more styles, more variety.
  • Jon (Marketing) thinks Donald Trump Drinking Games will be huuuuuge! 
  • Dav (PR) thinks Gluten Free Beer will finally make its mark on taste.
  • Luca (Partnerships) thinks Beer Cocktails will be all the rage in 2017.
  • Stacey (Accounting) thinks fruity beer will kill it in 2017. Peaches, grapefruit, raspberries.
  • Jodi (Culinary) thinks more and more ladies will make their voice heard in the beer community. More lady beer drinkers and more lady brewers!

There you have it. Some Beer Predictions for 2017 from our staff? Do you have a prediction? Leave it in the comments. Cheers. Looking forward to seeing everyone on May 20-21 for Toronto’s Festival of Beer Spring Sessions and on July 28-30 for the Summer Edition of TFOB.

Get #TFOB2017 Tickets!

Use code CHRISTMAS to save $5 off General Admission Tickets!

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Top 5 Reasons To Stay In On New Year’s Eve

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It’s no secret. We love beer. We love discovering new brews. Like, who doesn’t? And there’s no better time to discover beer than in a cozy environment with friends. That’s why we are highly recommending that you stay in on New Year’s Eve. We came up with 5 pretty compelling reasons to support our cause. Let us present our case…

5) The Taxi Situation – Finding a cab or Uber is hard work on NYE. PLUS – the surge pricing will be crazy. PLUS – if you’re out with more then 4 friends, you have to find two cabs! Every person you know (you included) has a horror story about trying to catch a cab on New Year’s. It’s the worst! Skip it.

4) The Food – Staying in is your chance to show off your culinary skills. Just youtube some fancy recipes and get ready to receive the accolades! (HINT: google slow cooker recipes. so easy!) Or maybe make it a potluck. Everyone bring their best dish. Make sure you delegate someone for apps and desert or everyone might bring mains, and you need to eat sweets!

3) The Company – Spending time with your friends means everything. Play a board game, jump down a Youtube video wormhole, watch some sports, play video games, play cards (we recommend Cribbage, because MUGGINS!)

2) The Hassle – Not deciding on a place to eat, how to get there and how to get home safely is music to our ears. Does it get any better?

1) The Beer – Show off your beer knowledge and make sure your friends only bring their favs. Have some sampling glasses on hand so everyone can try everything. (Our TFOB Festival Mug makes a great sampling mug… just saying… check your cupboards for last years mug!)

The beautiful benefit of staying in, is not drinking and driving. Maybe make it a sleepover for everyone? Rock those onesies or PJs and welcome 2017 in style.

Tag your photos with #BeerFam because we love to share! See you in 2017!

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Last Minute Gifts For Beer Lovers

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Okay, so you waited ’till the last minute again! That’s so you! Don’t worry about it. We got you covered. Here’s a list of gifts you can score for the beer lover in your life that are both easy to get and easy to give. There are some gift ideas below that you can just click on a website and be done with it, and some others that you can just walk in to a store and… badda bing… Christmas = completed.


5)BEER. 

The Beer StoreSeriously, a gift certificate to the Beer Store is perfect. It says “I love you and I respect the golden beverage, but I did not want to choose the beer for you”. It’s like the ultimate sign of respect to your #BeerFam.


4) Tickets.

2016tfob_317 Yes-sir-ree-bob, tickets to Toronto’s Festival of Beer are quite possibly the easiest thing on this list. Click. Print. Fold. Hang on tree. We even put a little TO: and FROM: right on the ticket so if you fold it right, you can even skip getting an envelope! Efficiency at its finest!


3) 150 YEARS OF CANADIAN BEER LABELS

150-years-of-cad-beer-labelsHit that beer lover in your life with a book of beer nostalgia this holiday season! INDIGO is featuring a very interesting coffee table book written by Lawrence C. Sherk to celebrate Canada’s 150 birthday. Sherk is one of the country’s most avid collectors of breweriana and this book showcases a stunning selection of beer labels dating from the late 1870s to the present day.


2) THE BEER TASTING GIFT BASKET 

black scratched wall and grey cobblestone street background or abstract stageThis is a unique and thoughtful gift for someone who really appreciates beer!  It includes 4 beers, 4 taster glasses and a beer tasting paddle.  Also included is a beer testing guide which will help the beer aficionado analyze different beer, food pairings, etc.  Up to 24 beer can be added to this Gift Basket.


1) MORE BEER.

We’ve created this map of all the Beer Store locations and Breweries that have retail stores, so if you’re looking to pick up beer over the Holidays, start with this map! Just click the screen shot below to get started…

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Here’s a few other ideas if you’re still looking for Beer stuff:

Top 10 Beer Gifts for Beer Lovers

Best Beer Gifts That You Can Wear

And be sure to take a look at the video below to get a taste of what TFOB is all about. #TFOB2017 is July 28-30 Bandshell Park, Exhibition Place. This year our feature country is *drum roll please* … CANADA! No better time than Canada’s 150th celebration aka: #Canada150, to raise a glass with breweries and brews from coast to coast! We’ll bring the best of the best to Toronto’s Festival of Beer, presented by the Beer Store.

Buy Tickets Now!

Add promo code CHRISTMAS to save $5 off per ticket. Promo codes only valid for General Admission tickets.

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Top 10 Beer Gifts For Beer Lovers

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We know you have a few beer lovers on your list. Now stop looking in the mirror, we’re talking about giving gifts to others. We searched the interwebz – specially our beer partners websites – and found some amazing gifts. Check ‘em out…


Retro Lunch Box from Steam Whistle

Steam whistle lunch boxReminiscent of a 1950’s construction worker’s lunch box, this is a super cool gift for the beer lover in your life. Let’s face it, whomever you buy this for most likely will not be slugging it around with a spam sandwich. Chances are it will be on display… up on the shelf, in the office – OR – if you have kids… full of Lego pieces. Either way, a solid choice for a beer gift.


Tickets to Toronto’s Festival of Beer

BUY TICKETS

2016tfob_492It’s the biggest beer festival in the country. Grab your #BeerFam and come discover new brews and old favs. Use promo code <INSERT CODE> to save $5 off general admission tickets.

Coozie Sling Bag from Landshark Brewery

lfh161z19aLet’s say you have a friend. And this friend likes things like flowery surf shirts and Jimmy Buffet. Well say ‘aloha’ to this can coozie which keeps your cans cold and your hands free. International shipping may apply to this bad boy.


Flight Paddle with glasses from Brock Street Brewing Company

FLIGHT PADDLE WITH 4 SAMPLE GLASSESThis is the perfect type of gift for that special someone in your life that is always trying to get others to try different brews. Makes sense to have something like this in the house, so you arent’t all tasting from the same can or bottle… GROSS!!  Seriously, this is a smart gift from the Ontario Brewing Award winner for Newcomer of the Year. Whitby, represent!


Blanket from Goose Island

medium_100018739-34b271d567f1b1911bc45d8c1a6c58adWrap up winter with a Goose Island Jaquard blanky. We had to google what jacquard meant, but we’re glad we know now. You cannot go wrong with a blanket. One size fits all. If you have a Goose Island lover in your life, then we found you the perfect gift! Shipped from the US of A.


Punk Album from Beau’s All Natural Brewery

audio_visceral_-_back_largeIt’s called Audio Visceral and it’s from a band that the co-founder of Beau’s is in. It might be good, it might be… um… not so good, but one thing is for certain… for the Beau’s fan in your life it will blow their mind.


Chutney from Old Speckled Hen

old-spec-hen-chutneyThis product is from the UK, but we couldn’t resist adding to our list. Imagine how fancy you will feel when you present to your loved one… *clears throat* “May I present Old Speckled Hen Chutney made with caramelised red onion chutney infused with a generous glug of Old Speckled Hen”.


Red Light from Budweiser

red_lightThey say we (Canadians) are obsessed with hockey. They may right, since these red lights keep selling! Sync it up with your fav team and celebrate each goal properly. This is a must have for anyone with an unusual affinity for under armour shirts and a passion for hockey.


Become Part Owner of Innis & Gunn

original__largeThey are looking for investors and if you invest on someone’s behalf as a Christmas gift, they may write songs about you and your generosity. You will instantly become a hero. Legendary status.


Grilling Tongs from Sam Adams

bbcsa1640-hSomething feels so right about these branded grilling tongs. Sure you have to order from the USA, but it’s Samuel Adams people! Jim Koch’s story about starting this brewery is a pretty good story and will no doubt be re-told every time you fire up the grill!

 

Take a look at the video below to get a taste of what TFOB is all about. #TFOB2017 is July 28-30 Bandshell Park, Exhibition Place. This year our feature country is *drum roll please* … CANADA! No better time than Canada’s 150th celebration aka: #Canada150, to raise a glass with breweries and brews from coast to coast! We’ll bring the best of the best to Toronto’s Festival of Beer, presented by the Beer Store.

Buy Tickets Now!

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