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The 2016 TFOB T-Shirt Contest

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Each year you guys continue to impress us with your creative tees at Toronto’s Festival of Beer presented by The Beer Store. Don’t worry, we see you. And we love it. (Pictured above are last years’ winners ‘Beervana’)

If you and your crew are coming to Toronto’s Festival of Beer from July 22-24 at Bandshell Park, here’s what you need to know about the Official TFOB T-Shirt Contest.

1) Bring Your Crew!

Once you all arrive and are looking fine, come by the TFOB Media Lounge. You’ll find us at the most northern tip of the site. We’re located between the Smirnoff and Fidel Gastro’s set-ups. Also of note: your crew can be 5 people or 50 people. There is no limitation on group size. A bunch of dudes without shirts on does not count. This is literally a contest of tee shirts.

2) We Snap Your Pic

Once at the TFOB Media Lounge, ask for Victoria, and she will snap a quick photo. All entries must be a photo from Victoria. We are totally paying her to be there to take photos of your group so please follow this rule!

3)  The Contest

After your weekend full of incredible food and beer passes by, we’ll post a photo gallery on Facebook (or as my Mom calls it, “The Facebook”). The public will be able to vote on who has the best t-shirts. Keep an eye on our social media so you can share the link and get your friends to vote. Make new friends this weekend, yes because it’s fun, but mostly so you can get them to vote for you. If you win our contest you’ll be the proud owner of 10 tickets to Toronto’s Festival of Beer presented by The Beer Store for next year. HERE is last years TFOB T-Shirt Photo Album on Facebook.

4) The Judging

We’ll pick the winner based on two sets of criteria. %50 based on likes on Facebook and the %50 based on our staff vote.

Here are the full Rules & Regs:

TFOB Team Tee Shirt Contest Contest: For Your Chance To Win Tickets to 2017 Toronto’s Festival of Beer
Contest Rules & Regulations

1. The Contest Period for the TFOB Team Tee Shirt Contest (the “Contest”) starts at 7AM EST Tuesday, July 26th 2016 and continues until 11:59:59 PM ET on Monday, Sept 5th, 2016 (“Contest Closing Date”), (“Contest Period”).

2. No Purchase Necessary. For your chance to WIN, your team photo must be taken by TFOB staff, either at the TFOB Media Tent or somewhere else onsite, during TFOB 2016. These photos will then be placed in a Facebook album on the official Toronto’s Festival of Beer Facebook page on July 26th. Photos will be judged based on criteria set forth by Beerlicious Inc. (%50 based on actual Facebook ‘likes’ and %50 based on creativity, as judged by Beerlicious Inc. staff).

3. Limit 1 (one) entry per team. Entries will be rejected if entry process is not fully completed and submitted during the Contest Period.

4. This Contest is open to residents of the province of Ontario (Canada) who are 19 years or older at the time of entry, excluding employees of Beerlicious Inc., and their respective affiliated companies, agents, advertising and promotional agencies, and prize suppliers, and all those with whom they are domiciled. The Contest is subject to all applicable federal, provincial and municipal laws and regulations.

5. The potential winner will be contacted on Tuesday, September 6, 2016 between 12:00 pm and 5:00 pm for the TFOB Team Tee Shirt Contest as selected by Beerlicious Inc. from all eligible entries from, Ontario, Canada. Odds of winning depend on the number of eligible entries received. Selected entrant will be contacted by email only at the email address indicated on his/her entry the same day as the draw. If a selected entrant cannot be reached within one (1) business day of the second email sent and after a minimum of two email attempts by the Contest Sponsor or if the entrant declines the Prize, or does not otherwise comply with these Contest Rules (“Rules”) he/she will forfeit their prize and another random draw will be conducted to select a replacement entrant in the same manner.

6. Selected entrants, for the Contest, will be required to correctly answer, unaided, a time-limited mathematical skill-testing question to be administered by email, before being named the official daily winner. Selected entrants must also return a signed Declaration and Release of Liability within a specified period of time, before being named a winner, failing which they will forfeit the prize.

7. If the identity of an online entrant is disputed, the authorized account holder of the e-mail address submitted at the time of entry will be deemed to be the entrant. The individual assigned to the e-mail address for the domain associated with the submitted e-mail address is considered the authorized account holder. A selected entrant may be required to provide proof that he/she is the authorized account holder of the e-mail address associated with the selected entry. All online entries must be submitted from a valid e-mail account that may be identified by reverse domain name search. The sole determinant of time for the purposes of receipt of a valid entry in this Contest will be the Contest Sponsor’s server machine(s).

8. There is one (1) Prize to win, which includes: Ten (10) – tickets to Sunday of Toronto’s Festival of Beer, 2017.

9. Once a winner has been deemed as eligible for a prize during any of the given weeks, he/she will not be eligible for contest entry for the duration of the same week and any attempt at further contest entry during the weekly period will not be considered a valid entry.

10. Prize must be accepted as awarded and may not be transferred, or exchanged and has no cash surrender value. No substitutions applicable. The Contest Sponsor reserves the right to substitute the Grand Prize, or any portion of the Grand Prize or Prize component for a substitute prize of at least equal value in the event of the unavailability, for whatever reason, of the advertised Prize or Prize component. The Contest Sponsor will not be responsible for cancellations or other factors beyond the Contest Sponsor’s reasonable control which prevent the Grand Prize or part of the Grand Prize from being fulfilled. In such event, winners will not be provided with a substitute prize or cash equivalent. Each Prize winner is responsible for all additional costs related to the Prize not specifically included above.

11. The Contest Sponsor’s rulings are final and without appeal in all matters related to this Contest and the awarding of the Prizes.

12. By entering this Contest, each winner consents to the use of his/her name, city of residence, and/or photograph in any publicity carried out by the Contest Sponsors, and their respective subsidiaries, affiliated companies, advertising and promotional agencies, dealers and agents without further notice or compensation. All entries become the property of the Contest Sponsor and will not be returned.

13. No communications will be entered into except with the selected entrants who will be notified by telephone and or email.

14. Contest Sponsor, its advertising and promotion agencies and the contest judges assume no responsibility for lost, stolen, delayed, damaged, illegible or misdirected entries that have been submitted through illicit means, or do not conform to or satisfy the Contest Rules or for failure of the website during the Contest Period, for any problems or technical malfunction of any telephone network or lines, computer online systems, servers, access providers, computer equipment, software, failure of any email to be received or traffic congestion on the internet or at any website, or any combination thereof including any injury or damage to an entrant’s or any other person’s computer related to or resulting from playing or downloading any material in the contest.

15. The Contest Sponsor reserves the right, in its sole discretion, to cancel or suspend the online portion of this Contest should a virus, bug or other cause beyond the reasonable control of the Contest Sponsor corrupt the security or proper administration of the Contest and at their sole option, to award prizes based on entries received at the time of such cancellation. Any attempt to deliberately damage any web site or to undermine the legitimate operation of this Contest is a violation of criminal and civil laws. Should such an attempt be made, the Contest Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution. The Contest Sponsor is not responsible for any errors or omissions in printing or advertising this Contest.

16. The Contest Sponsor reserves the right to cancel or suspend this Contest in the event of any accident, printing, administrative, or other error of any kind without prior notice or obligation.

17. The Contest Sponsor is collecting personal data about entrants for the sole purpose of administering this Contest. The Contest Sponsor will not share any personal data about entrants with any other party. The personal data collected for this Contest will not be used for any other purposes unless entrants provide explicit permission as indicated on the entry form.

By entering this Contest, entrants agree to release and hold harmless the Contest Sponsors, their advertising and promotion agencies, the contest judges and their respective officers, directors, agents, representatives, successors and assigns from any liability for any loss or damage of any kind to the entrant or any other person in connection with this Contest or participation in any Contest related activities or, if declared a winner, the use or misuse of the Prize or any portion of the Prize including personal injury, death or property damage. This Contest will run in accordance with these Contest Rules, subject to amendment by the Contest Sponsor. Contest Sponsor reserves the right to cancel, amend, modify or terminate this Contest or the Rules at any time in its sole discretion and without notice. Entrants must comply with these rules, and will be deemed to have received and understood the rules if they participate in the Contest.

Cheers to sharing in the #BeerLove July 22-24!

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6 Reasons Why Sweden is Our Feature Country at TFOB 2016

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Sweden is a hot bed of brewing. With over 300+ brands (and more popping up everyday) Sweden is really making a case for itself as one of the ‘go-to’ beer countries in Europe. We are proud to showcase this amazing country in conjunction with the Swedish Canadian Chamber of Commerce and funded by Government of Ontario. We are so excited about featuring all things Sweden that we just released this offer: Save $5 off GA tickets with the promo code SWEDE

Here are some reasons why Sweden is so amazing:

 

Fika

Swedish people take their Fika seriously! Google it! In fact, the country’s Youtube channel even has a Fika video series. Fika is loosely translated ‘to have coffee’. It’s basically a break in the day that people take some down time and enjoy a coffee and treat. We like this idea, but we like it waaaaaay more with beer! A Beer Fika, if you will. Come and have a beer break at TFOB.

 

Gotland or Gotlands?

The island of Gotland is where half of Stockholm goes during the summer. It’s an island which makes it pretty hard to bring the whole thing here… but Gotlands – the brewers from Gotland who have been brewing since 1995 – can be moved! They will be at #TFOB2016 and they’ll be bringing some tasty brews with them. See who is coming HERE.

 

Twenty Eight Brands Of Swedish Beer

In addition to Gotlands, we will have 5 other brewers attending our event. We will have – in total – 28 brands of Swedish Beer, inside the Sample Sweden Pavilion. See who HERE.

 

Swedish Cuisine

Chef Peter J Skogstrom and Chef Roland Persson will be showcasing their talents inside the Sample Sweden Pavilion and the Club House La Grille Grilling Tent.  Learn more about the chefs HERE.

 

Get a taste at Bier Markt

Toronto beer enthusiasts will have their first taste of Sample Sweden, available at all Bier Markt locations within the GTA, in advance of Toronto’s Festival of Beer. The restaurant will feature Leon by Omnipollo, a Belgian Pale Ale that is assertively hopped and fermented dry using champagne yeast, on tap from July 11 to July 24.

Bier Markt will also hold a promotion on food as well! The offer includes one ticket to Toronto’s Festival of Beer on the sold out date of Saturday, July 23, with the purchase of both a $15 Swedish dish and a Leon. The bundled offer is $50 + HST and is available until supplies last.

 

This Bridge

The Öresund bridge connecting Sweden with Denmark ends in a rather dramatic way – from over water to under water. How incredible is that? Can you just image how tasty their beer is if their bridges are this awesome? That’s a bit of a stretch, but this bridge tho!

 

BridgeSweden

We are proud to partner with some great Swedish companies to bring this to life, including Ikea Canada and Volvo Car Canada LTD.

 

Read the full Sample Sweden press release HERE.

Read 6 Facts About the Beer selection at TFOB2016 HERE.

Hope to see you July 22-24! Get your tickets below…

Use promo code SWEDE and save $5 off general admission tickets

Get tickets now!

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#tasteTFOB: 5 Glorious Food Facts From TFOB

Toronto’s Festival of Beer Food Line Up

 

We hear it every year. ‘The food at your event is amazing’. The feedback we get about the food is vital because we know how important it is to pair our vast selection of beer offerings with great food.  In fact, the President of Toronto’s Festival of Beer (his name is Les) is a serious foodie. He’s always talking about new restaurants, great chefs, and unique dining experiences. Seriously, he is always talking about it. (like maybe even a little too much, but he is the president so we go along with it) *Remember to get the intern to delete this line later*

The food purveyors we bring to our event and the chefs we have in the Club House La Grille Grilling Tent are all hand selected by us and our buddy Afrim from The Cheese Boutique. So here it is… The Top 5 Things To Know About The Food At TFOB

1) The Chefs

Over 16 rock star chefs will be showcasing their culinary skill inside the Club House La Grille Grilling Tent. They are: Chef Albert Ponzo, Chef Amanda Ray, Chef Alida Solomon, Chef Basilio Pesce, Chef Cory Vitiello, Chef Craig Harding, Chef Devin Connell, Chef Eric Pateman, Chef Frank Parhizgar, Chef Ivana Raca, Chef Michael Hunter, Chef Patrick McMurray, Chef Rocco Agostino, Chef Ted Reader, Chef Trevor Lui, and Chef Trista Shee …. WOWZA!!!

2) The Food

Scattered around Bandshell Park inside Exhibitioon Place, you’ll find a wide array of food options. They include: Campagnolo, Dawgfather, Fidel Gastro’s, Tiny Tom Donuts, Melt Grilled Cheese, Ontario Corn Roasters, Oyster Boy, The Pie Commission, Queen Margherita Pizza, Hot Bunzz Street Cuisine, The County General, Mangia & Bevi, Smoke’s Poutinerie, South St Burger Co., Ted Reader’s World Famous BBQ, Mama Ratty Pies. See the full list!

3) Other Food Options

Yes, there will be gluten free and vegetarian options. There will also be a few non-alcoholic drink options and, of course, we have many water stations throughout the venue for water and water refills.

4) A Contest!

You can win tickets to #TFOB2016 and get your food taken care of all courtesy of Foodism TO.

5) Pairs With Beer

When you’re at the Festival and getting a beer, talk to the person working for the Brewery. They know their beer and can probably recommend what goes with it. Take advantage of the experts!! HERE is a list of all the breweries that will be at the Festival this year.

Read the full #tasteTFOB press release HERE.

Read 6 Facts About The Beer at #TFOB2016 HERE.

Hope to see you July 22-24! Get your tickets below…

Use promo code VARIETY and save $5 off general admission tickets

Get tickets now!

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Gourmet Fare; The Perfect Pairing For 333 Brews!

Toronto’s Festival of Beer Food Line Up

TORONTO, ON (June 20, 2016) – Foodies rejoice! It’s time to #tasteTFOB at Toronto’s Festival of Beer presented by The Beer Store. On July 22 to 24, Toronto’s longest running and most legendary summer beer event returns to Bandshell Park at Exhibition Place, with a roster of rock star Chefs, superb food purveyors, and the Club House La Grille Grilling Tent to help take the beer sampling experience to new heights. This year, Toronto’s Festival of Beer welcomes over 16 chefs and over 16 food purveyors including South St. Burger Company – the official burger of TFOB.

“Come to Toronto’s Festival of Beer for the beer, but stay for the food!” said Les Murray, President of Intelivents, operator of Toronto’s Festival of Beer. “2016 will see more food options than ever before and the Grilling Tent experience will showcase grilling with beer and so much more!”

This year, the Grilling Tent at Toronto’s Festival of Beer is presented exclusively by Club House La Grille and is in partnership with Labatt Breweries of Canada, Thirst for Knowledge Inc., Broil King, Ted’s World Famous BBQ, and curated by Afrim Pristine of The Cheese Boutique.

“We’re so excited to be celebrating the highly-anticipated BBQ season at the Toronto Festival of Beer,” said Linda Liu, Product Manager, McCormick Canada. “We’ll be sharing our favourite flavours throughout the Festival, bringing beer and BBQ lovers the delicious BBQ meals we know they’ve been craving.”

Chefs scheduled to appear in the Club House La Grille Grilling Tent include:


  • Chef Albert Ponzo
  • Chef Amanda Ray
  • Chef Alida Solomon
  • Chef Basilio Pesce
  • Chef Cory Vitiello
  • Chef Craig Harding
  • Chef Devin Connell
  • Chef Eric Pateman
  • Chef Frank Parhizgar
  • Chef Ivana Raca
  • Chef Michael Hunter
  • Chef Patrick McMurray
  • Chef Rocco Agostino
  • Chef Ted Reader
  • Chef Trevor Lui
  • Chef Trista Shee

Food purveyors include:


  • Campagnolo
  • Dawgfather
  • Fidel Gastro’s
  • Tiny Tom Donuts
  • MELT Grilled Cheese
  • Ontario Corn Roasters
  • Oyster Boy
  • The Pie Commission
  • Queen Margherita Pizza
  • Hot Bunzz Street Cuisine
  • The County General
  • Smoke’s Poutinerie
  • South St. Burger Company
  • Ted Reader’s World Famous BBQ
  • Mama Ratty Pies
  • Mangia & Bevi

Tickets for the legendary Saturday of Toronto’s Festival of Beer are already sold out. For more information or to purchase tickets please click HERE. Use code VARIETY to save $5 off General Admission tickets.

Twitter: TOBeerFestival

Instagram: TOBeerFestival

Facebook: Toronto’s Festival of Beer

About Toronto’s Festival of Beer:

Toronto’s Festival of Beer is a celebration of Canada’s rich brewing history, showcasing experts of the brewing craft from around the world. Toronto’s Festival of Beer is Canada’s premier celebration of the golden beverage. Toronto’s Festival of Beer’s summer festival will take place July 22-24 at Bandshell Park in Exhibition Place, presented by The Beer Store.

For more information please contact:   

Jon Sinden

VP of Marketing

jon@intelivents.com

416-635-9889 x 26

Davide De Laurentiis

Marketing Coordinator

dav@intelivents.com

416-635-9889 x 27

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boom 97.3 Beach BBQ & Brews Festival – a Father’s Day tradition!

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Festival features tasty suds, real Southern BBQ, Gourmet Fare and legendary entertainment.

TORONTO, ON – It’s got all the essential ingredients to give Dad the perfect Father’s Day weekend — Beer, mind blowing culinary creations hot off the grill and a top-notch three day concert schedule in Toronto’s very own Woodbine Park Bandshell.

The boom 97.3 Beach, BBQ & Brews Festival runs from Friday, June 19 to Sunday, June 21 at Woodbine Park – the corner of Lake Shore Blvd. and Coxwell Ave. Enjoy some of Canada’s best artists – The Trews on Friday, 54-40 on Saturday and Big Sugar playing reggae style on Father’s Day Sunday, for the legendary Ribs and Reggae jam. There’s also a Kids Entertainment Zone with Al Simmons and Mini Pops Kids performing live on Saturday.

“We have a great schedule of family fun events and entertainment that won’t disappoint, including some amazing Canadian talent all weekend long.” said Les Murray from Beerlicious Inc. Grilling Tent Organizer Jodi Sellers of Chef Events adds “This year’s Grilling Tent is spectacular with demos by Chefs Tonia Wilson, Ted Reader, Matt Dean Pettit, Massimo Capra, Matt Basile and Christian Pritchard on Saturday, June 20.”

Festival Highlights:

Attendance is anticipated to be more than 30,000 people to the festival during its three-day run. Festival hours are Friday 3-11 p.m., Saturday noon to 11 p.m. and Sunday noon to 8 p.m.

About the boom 97.3 Beach BBQ & Brews Festival:

The boom 97.3 Beach BBQ & Brews Festival is an annual event taking place on Father’s Day weekend at Woodbine Park in “the Beach”, presented by Toronto Sun. Come out to this FREE EVENT to enjoy great BBQ, live music, children’s activities, BBQ competitions, grilling demos, An Arts Market and beer vendors. Visit beachbbqandbrews.com for more info.

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For more information, please contact: Jon Sinden jon@beerlicious.ca (416) 635-9889 x26

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Tweet to Win Tickets to see Lowell at Spring Sessions April 24

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We are super pumped to see Lowell at the Spring Sessions of Toronto’s Festival of Beer on Saturday, April 24th, so we decided to share the wealth. We’re giving away a couple of pairs of tickets to a couple of lucky winners. All you have to do to enter is Tweet the line below, including the link! Happy cut and pasting! And good luck!

Here is the line to Tweet:

Yes, I want to win tickets to see @lowellcat at Spring Sessions of @TOBeerFestival April 24: http://ticketf.ly/1FiNcvo  #BeerMe 

Also, if you don’t have twitter, we will accept a comment in the blog comments below as an entry. We’ll pick a winner on Tuesday, April 21, co check your DMs then!

Official Rules & Regs HERE

Check out some Lowell music below…

I Love You Money

The Bells

And see you at Spring Sessions!

Jon Jen Ingrid and Les
The Beerlicious Team
@TOBeerFestival

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5 Irish beer to try this St. Patrick’s Day

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As Irish luck might have it, last fall Les Murray, president of TFOB and I got the opportunity to head over to Dublin for the Irish Craft Beer & Cider Festival. We brought 6 different Ontario brews with us and showcased them to excited Dubliners, while also enjoying some Irish brews ourselves!

With St Patrick’s Day around the corner, I’ve been thinking about all of the great beer we tried on that trip, and I thought I’d share some of my faves from it that you can get right here in Toronto!

Good news: They’re so good that we’re also working on bringing them over to showcase in the Irish Beer Pavilion at Toronto’s Festival of Beer this July. So even if the taps run dry this St. Patrick’s Day, we’ve got you covered.

  1. O’Hara’s BrewingIrish Stout

This baby is brewed in Carlow, Ireland, right near Kilkenny. The brewery does a variety of different styles, seasonals and one-offs but the Irish Stout has got to be my favourite. Luckily enough, it is available in the LCBO riiiight by my house.

  1. Brú BreweryBrú Rua

The Brú Rua from Brú Brewery, that only opened in 2013 in County Meath, has already made its way across to us! A hearty Irish Red ale made using Irish Malt and all-natural Irish Ingredients. Pop by Betty’s for a taste!

  1. McGargle’s Irish Family Brewers

And a family they are! Each beer from this brewery is dedicated to a specific and wacky member of the family. You can find “Granny Mary’s Red Ale,” “Knock Knock Ned’s IPA,” “Uncle Jim’s Stout,” “Cousin Rosie’s Pale Ale,” and “Fancy Frank Lager”… Some of the fam will be at Toronto’s Festival of Beer, but in the meantime grab the taster at An Sibin Pub in Riverside and give the whole family a whirl.

  1. Hercules Brewing – Yardsman Lager

Representing Northern Ireland on this list, Hercules Brewing was the first craft brewery to open in Northern Ireland over 160 years ago. They have since re-opened, re-vamped and started to produce beer yet again! Their Yardsman Lager pays homage to Irish men who worked in the mills of Ireland; and while you can’t get it in Toronto yet, it will soon be on a plane over to Toronto’s Festival of Beer, so you can at least get excited.

  1. Kilkenny – Irish Cream Ale

Made at the Guinness Brewery. Who would have known? Guinness steals the St. Patrick’s Day spotlight, but don’t forget this other gem they brew. Creamy, oh so creamy.

 

Other honourable mentions…but you’ll have to hop on a plane to try them:

  1. Franciscan Well – Rebel Red

  2. Hilden Brewery – Headless Dog

  3. The Porterhouse Brewing Co. – Plain Porter

  4. Dan Kelly’s Irish Cider

 

Posted by: Jen Murphy

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316 Different Brews at Toronto’s Festival of Beer 2015

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We are proud to announce the line up of brews at this year’s Festival totals 316 individual brands; which surpasses any of the 20 previous years’ totals. “This is unbelievable news for beer lovers. This year’s festival attendee now has more choices and more selection than ever before” said Les Murray President of Beerlicious; the operator of Toronto’s Festival of Beer. He also added “It’s commonly known that each year patrons find their new favorite beer… This year it might be impossible to have just one!”

TFOB Facts:

Festival started in 1995 at Historic Fort York

Festival moved to Bandshell Park, Exhibition Place in 2009

Brewer who travels the furthest to be here: Singha from Thailand (about 13,623 km)

Brewer who travels the least to be here: Steam Whistle Brewing (about 3.4 km)

Last Years attendance: 33,165

Tickets for Toronto’s Festival of Beer presented by The Beer Store, are now on sale with Grammy award winning, HipHop Legends Naughty By Nature headlining the Friday Main Stage and Canadian rockers 54•40 headlining the Saturday Main Stage. Sunday Main Stage performers will be announced soon. Quality Brews, Gourmet Fare and World Class entertainment make this annual Festival one of Toronto’s summer highlights – not to be missed!

Join 316 beer brands, Naughty By Nature, 54•40, culinary delights from some of Canada’s Top Chefs, beer education sessions, and live grilling demos at Toronto’s Festival of Beer, July 24th-26th. Tickets for Toronto’s Festival of Beer sell out in advance every year — so get yours now at beerfestival.ca. Tickets are $39.50 with the ability to Hoptimize your experience for an extra $10. Hoptimizing your ticket will gain you early access and 5 extra sample tokens. This is a 19+ event.  For all ticket info and more details about this year’s Beer Festival, please visit www.beerfestival.ca and use promo code OVER300 for $5 Off General Admission tickets.

Check out our line up of brewers HERE

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Beerlicious Inc. hires Jonathan Sinden as new VP of Marketing.

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FOR IMMEDIATE RELEASE

 

Beerlicious Inc. hires Jonathan Sinden as new VP of Marketing.

TORONTO, CA  – Beerlicious Inc., the leading Beer Festival producers and “brand in hand” sampling company in Canada, is pleased to announce today the new hire of Jonathan Sinden as Vice President of Marketing, effective immediately.

Jon comes to Beerlicious with extensive marketing experience from Maple Leaf Sports and Entertainment where he served as the Director of Integrated Marketing. Driven by his need to utilize technology, create ‘best in class’ content and memorable experiences, Sinden is someone who will go above and beyond to ensure brand success.

Prior to MLSE, Jon was the Director of Marketing at 102.1 The Edge. He’ll draw on this vast media experience in his new role at Beerlicious to help define events such as Toronto’s Festival of Beer with the next generation of beer lovers in Canada.

“Jon brings energy, experience, and unique perspective to our business, and we are thrilled to have him join the team,” says President Les Murray. “Jon is an incredibly talented executive with the rare ability to deeply understand technology, brand strategy, analytics, and the ever changing marketing needs of our festivals, events and client activations. Jon’s hire is a massive validation of the Beerlicious commitment to deliver our consumers and vendors the best experience and value proposition possible. As Vice President of Marketing Jon will work to ensure all of our activations are at the forefront of Social and traditional media.”

Festival Founder and CEO, Greg Cosway also adds “I’ve known Jon for many years now and his ability to drive marketing strategy through technological innovation and Social Media make him an invaluable asset for us as the media and advertising landscape continues to shift. Jon is uniquely positioned to help sustain and build relevance with consumers through new forms of communication. With the addition of Jon to our already talented team, I’m excited to see what we can accomplish together. He is not only an elite marketer and leader, but also incredibly passionate about great beer experiences.”

Although Sinden only officially joined Beerlicious Inc. this past week, he has been involved with the company for many years and is very familiar with the Beerlicious business.

Sinden also had this to say about his latest gig, “When I first attended Toronto’s Festival of Beer many years ago, I immediately knew it would be a massive success in this market.  I knew something special was happening and I wanted to be a part of it. I’ll draw on all my brand experience and the combined knowledge of the Beerlicious team, to help advance the Festival experience to new heights.”  

With incredible excitement and anticipation for the future…

Les Murray, President, Beerlicious Inc.

 

About Beerlicious Inc.

Beerlicious Inc. is a brand-in-hand event marketing company that produces beer and culinary experiences for both corporate clients and public consumers.  We own and operate annual events in Ontario, including: The Beach BBQ and Brews Festival, Ontario Brewing Awards, The Brewers Plate and Toronto’s legendary Festival of Beer. Our events focus on promoting and supporting all brewers big or small, the brewing community, restaurateurs, and feature live home grown talent, international talent, culinary education and performances by renowned Chefs.

 

For more information on Beerlicious Inc. please contact:

 

Les Murray                              Jonathan Sinden                     Greg Cosway

Les@beerlicious.ca                jon@beerlicious.ca                 cos@chefevents.ca

(416) 635-9889 x-23               (416) 635-9889 x-26               (416) 806-9673

 

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