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SOLD OUT: Saturday Hoptimized and VIP Tickets

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Friends, here we are. As you know, TFOB Saturday always sells out pretty quickly. We cannot find the words to show our appreciation, so please know that we thank you from the bottom of our hearts. Your support of this event is everything.  We like you. We like you a lot. It might be love.

Saturday Ticket Update:

  • Saturday VIP Tickets – SOLD OUT
  • Saturday Hoptimized Tickets – SOLD OUT
  • Saturday General Admission Tickets – Still available! Use code BEER to save $5 off General Admission Tickets!

Get #TFOB2017 Tickets Now!

Totally amped to welcome Canadian Rockers SLOAN to #TFOB2017. Read the Official Press Release of our SLOAN announcement… and then picture a sunny Saturday afternoon in July, with your friends, over 300 types of brews, and amazing line-up of food purveyors and this:

Also, take a look at the video below to get a taste of what TFOB is all about. #TFOB2017 is July 28-30 Bandshell Park, Exhibition Place. This year our feature country is *drum roll please* … CANADA! No better time than Canada’s 150th celebration aka: #Canada150, to raise a glass with breweries and brews from coast to coast! We’ll bring the best of the best to Toronto’s Festival of Beer, presented by the Beer Store.

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Canadian Rockers Sloan To Headline #TFOB2017

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Super stoked to welcome Canadian Rock Icons Sloan to Toronto’s Festival of Beer presented by the Beer Store. Man, these guys are legends. All they do is write super catchy songs. Have you ever seen them live? They are incredible. Wowza. We. Can’t. Wait.

Get #TFOB2017 Tickets!

Use code BEER to save $5 off General Admission Tickets!

Read the Official Press Release and then picture a sunny Saturday afternoon in July, with your friends, over 300 types of brews, and amazing line-up of food purveyors and this:

More videos below!

PS: We also feature a Spring version of our Summer event. It’s called Toronto’s Festival of Beer Spring Sessions and we kick it cottage-style on the May Two Four Long Weekend.

Join our Facebook events:

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#TFOB2017 Presents Sloan

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Legendary Canadian Rockers SLOAN to perform at Toronto’s Festival of Beer 2017, presented by the Beer Store

Toronto, ON (February 15, 2017) – You’d have to be a fool, not to think about it! Toronto’s Festival of Beer (TFOB 2017), presented by the Beer Store is back on July 28-30, 2017 at Bandshell Park, Exhibition Place. This year, Juno award winning rock band Sloan will headline the festival on Saturday, July 29 presented by 94.9 the Rock.

“We are very excited to have Sloan play TFOB 2017,” said Les Murray, President of Toronto’s Festival of Beer, “The Saturday of the festival has always been the most talked about day of that weekend because the atmosphere can’t be compared to anything else and this year is gearing up to be another big one. It’s a day and performance that you won’t want to miss!”

Get #TFOB2017 Tickets!

Use code BEER to save $5 off General Admission Tickets!

This year, TFOB 2017 will be celebrating Canada’s 150th birthday by creating a massive 100, 000 square-foot pavilion which showcases both beer and culinary delights from various regions across Canada. As part of this celebration TFOB 2017 will also be showcasing various musical acts that hail from different regions in Canada, as well as the U.S. Sloan is the first of three headliners to be announced. Headliners for Friday and Sunday of TFOB 2017 will be announced in the coming weeks.

Tickets for Toronto’s Festival of Beer presented by the Beer Store sell out in advance every year — so consumers are encouraged to buy early. Tickets can be purchased HERE and are $42.50 with the ability to Hoptimize the experience for an extra $12. A Hoptimized ticket gives the consumer early access and 5 extra sample tokens. Toronto’s Festival of Beer is a 19+ event.

About Sloan:

Over the course of their 25 year career, the four songwriters in Sloan have amassed an outstanding collection of over 200 songs on eleven studio albums.  Recently named one of Canada’s top five bands of all-time in a CBC critics poll, Sloan continue to write, record and tour well into their third decade together.

Last year, Sloan took to the road performing over 70 shows in celebration of the 20th anniversary of their album “One Chord To Another”.  2017 will find the band in studio writing and recording new material.  This summer the band will be performing their hits and fan favourites at festival concerts across North America. Check out Sloan’s official website HERE.

About Toronto’s Festival of Beer:

Toronto’s Festival of Beer presented by the Beer Store is a celebration of Canada’s rich brewing history, showcasing experts of the brewing craft from around the world. Featuring more than 300 brands, TFOB takes place July 28-30, 2017 at Bandshell Park in Exhibition Place, Toronto. This is a 19+ event.

For more Information, please contact:

Davide De Laurentiis

(416) 635-9889 x27

Dav@intelivents.com

Jon Sinden

(416) 635-9889 x26

jon@intelivents.com

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5 Awesome Valentine’s Day Gifts

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Valentine’s Day is Feb 14. Whether you’re deeply in love with someone, still searching for someone, or don’t even care, we felt compelled to share our thoughts… Of course, if you don’t care, then maybe this blog entry is not for you.

Here are 5 gifts ideas and 1 Valentine’s Day alternative suggestion:

1) TICKETS: The Perfectly Paired Package is just that: perfectly paired. We paired TFOB Tickets with a pair of socks from GOTSTYLE and a pair of Yves Martin boxer briefs from Prostate Cancer Canada. You’ll also get a $50 GOTSTYLE gift card and GOTSTYLE MAN Magazine. For every Perfectly Paired Package purchased (say that 5 times fast) we’ll donate $10 to Prostate Cancer Canada.

2) DINNER: The Nacho Crunch Double Layer taco from Taco Bell may be enticing you, but keep that urge bottled in… for now. Trip Advisor has THIS LIST of the best Italians restaurants in Toronto. Or maybe BBQ is your thing? HERE is a list of the best BBQ joints courtesy BLOGTO. And HERE is a list from Yelp on Toronto’s best kept secret restaurants/bars.

3) COUPLES MASSAGE: Speaks for itself… Just hit Google with that search. The one who spends most on AdWords around this time should get your business! We’ve heard that ELMWOOD is good, And Bahn Thai too!

4) RAGE ROOM: For $69 you and your loved one can smash a whole lotta stuff. It’s called the Date Night package from Battle Sports… and sounds perfect if you and your partner want to release some energy. This package comes with the luxury of smashing a printer – which you’ve always wanted to do after seeing Office Space. Learn MORE.

5) ALL THE BOOKS: How many times have you said “We should be reading more?” Mark Zuckerburg’s list of 23 books he things everyone should read is a good place to start. Want to really WOW your love, buy them all the books! Or better yet, get a library card and visit one of Toronto’s Public Library. HERE’s Zucks’ list. And HERE is the location/hours list of Toronto Public Libraries.

Alternative Valentine’s Day Idea: 

Order a greasy Brooklyn Pizza from Dominos and binge watch Lemony Snickets: A Series of Unfortunate Events on Netflix. This is the Neil Patrick Harris redux of the movie that Jim Carrey absolutely crushed years previously. NPH is glorious. Follow the tragic trio of the Baudelaire children Violet, Klaus and Sunny as they dodge and weave the evil Count Olaf. For a pretty dark storyline, the show is light and fluffy and full of great performances. That theme song will get stuck in your head and you can thank us later. “Look away, Look awaaaay, Look Away!!”

 

Have a Happy Valentine’s Day. Cheers. Looking forward to seeing everyone on May 20-21 for Toronto’s Festival of Beer Spring Sessions and on July 28-30 for the Summer Edition of TFOB.

Get #TFOB2017 Tickets!

Use code BEER to save $5 off General Admission Tickets!

(This code does not work for the Valentine’s Day Package)

 

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Brew News: Valentine’s Day, Beer Art, Superb Owl Beer

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Our weekly look at the latest in beer news take us to Hamilton, Bruges, Houston and right here in Toronto. We googled, we searched, we created and these are the top stories for the week…

We’ve been told that some guys are hard to buy for, so we conjured up the Perfectly Paired Package. It’s like getting a pair of GOTSTYLE socks and a pair of Yves Martin boxer briefs for free when you purchase a pair of TFOB Saturday tickets. LEARN MORE about this package HERE. Please note, we will donate $10 from every package purchased to Prostate Cancer Canada. This is a win/win/win/win. Thanks to the fine folks at GOTSTYLE and Prostate Cancer Canada for making this happen.

Buy the Perfectly Paired Valentine’s Package Now!

So Arty: Let’s face it. Collective Arts Brewing in Hamilton are crushing it. A solid line-up of brews like Rhyme & Reason, Ransack The Universe, Stranger Than Fiction and a killer idea to incorporate art into their look and feel. Canadian and International artists get their art featured on the label.  It’s like a global art gallery in your hand, one beer at a time. We love everything about it. Read more in THIS CBC article.

In Bruges: Beer literally flows through the streets of Bruges. This destination is on on our bucket list. It sounds dreamy, but Belgian beer can be a minefield for the uninitiated, so it’s worth learning how to tell your Tripel from your Kwak before you order a pint of something 14% ABV. Check out this piece from The Independent on how to spend a beer-fueled two days In Bruges.

Superb Owl Beer Pairings: Yes, the Superb Owl is coming up (Feb 6 at 6:30pm). It’s Football’s biggest game with Atlanta facing New England. We always like to look at the other battle; the battle of beer. Which region/city brews better beer?  Boston vs Atlanta.  Methinks it doesn’t seem like too difficult of a choice. The other big part of Superb Owl Sunday are the snacks. HERE’s a handy list of which beer pairs with which snack courtesy of VinePair.

There you have it. Our round up of the latest beer news. Cheers. Looking forward to seeing everyone on May 20-21 for Toronto’s Festival of Beer Spring Sessions and on July 28-30 for the Summer Edition of TFOB.

Get #TFOB2017 Tickets!

Use code BEER to save $5 off General Admission Tickets!

(This code does not work for the Valentine’s Day Package)

read more

Brand New VIP Experience: On Sale Now!

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#TFOB2017 will be amazing. There will be many new brews and culinary delights to discover. We are always trying to make the TFOB experience better. You provided us with some incredible insights through the survey we sent out last year. With your input we are proud to launch the new VIP ticket. What makes this a new VIP experience? Good question. Here our the two new features:

  1. An additional VIP restroom. This was at the top of the list in terms of feedback from our people. We heard you! We will now offer VIP-ers an air conditioned, satellite station to take care of their, um, ‘business’. This is in additional to the air conditioned restrooms located inside Acqua Dolce resto. This new VIP restroom will be located at convenient spot inside the TFOB grounds. We’ll let you know exactly where ahead of the event.
  2. Enhanced Dining Experience. The restaurant on-site inside TFOB grounds is called Acqua Dolce. They are now under new management. They have also done some renos. This is the home base for VIP ticket holders. We are thrilled to partner with them this year and have their full commitment to make the VIP experience, second to none. This includes an improved culinary experience and top notch service.

So the VIP Ticket for #TFOB2017 now includes: Access to private VIP Lounge in Acqua Dolce Resto & Venue (air-conditioned venue with lake view patio), one catered meal and two full beverages, 10 sample tokens, Commemorative Festival Sampling Cup, new satellite VIP air-conditioned washrooms located strategically in Bandshell Park, access into the festival through an express entrance, and access to festival for an additional 1.5 Hours. VIP tickets are on sale now for $95.00 plus tax and service fees. 

Take a look at the video below to get a taste of what TFOB is all about. #TFOB2017 is July 28-30 Bandshell Park, Exhibition Place. This year our feature country is *drum roll please* … CANADA! No better time than Canada’s 150th celebration aka: #Canada150, to raise a glass with breweries and brews from coast to coast! We’ll bring the best of the best to Toronto’s Festival of Beer, presented by the Beer Store.

Buy Tickets Now!

If you are looking for General Admission tickets, use the same link above, but add promo code BEER to save $5 off per ticket. Promo codes only valid for General Admission tickets.

Please note: VIP Tickets for Saturday, July 29th are already SOLD OUT.

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Brew News: Saturday VIP Tickets Sold Out, Beer Yoga, Tesla-Powered Beer

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Here we are friends… TFOB VIP Tickets are Sold Out for Saturday, July 29. Thank you for your support! If you missed out, and want VIP Tickets, to take advantage of the new VIP Experience, then you can get some HERE for Friday, July 28 and Sunday, July 30.

Below is our round up of the latest Brew News…

BeerYogaBeer Yoga Is A Thing! Get yourself in Happy Baby pose because Beer & Yoga is now a thing. According to this Mashable article, it started at the famous Burning Man festival, and then spread to Germany and now Australia. If you feel this doesn’t sound like the absolute best thing, then you should should Nama-stay away. Photo: via Mashable

Sierra_Nevada_XL_410_282_c1Tesla-Powered Beer: There’s yet another reason to love west coast brewers Sierra Nevada. They’ve installed Tesla Powerpack Batteries at their California Brewery to meet the energy demand on electricity. THIS article from Green Tech Media often quotes Sierra Nevada’s Sustainability Manager Cheri Chastain, which makes us think that more breweries need to have someone leading the sustainability charge. Super cool. Photo: via Sierra Nevada website

Keurig for Beer?: There are rumblings about a single serve beer making machine. Is this the world’s greatest idea or just some crazy fad? THIS article is from the Nerdist, and reports that Anheuser-Bush InBev is considering some type of contraption for single serve beer.

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Pint of Stella = Clean Water: Matt Damon’s water.org and Stella Artois have teamed up for a pretty unique partnership. The Hollywood Reporter describes it this way…  “Damon discussed a newly announced cooperation between the organization (water.org) and beer brand Stella Artois, part of Anheuser-Busch InBev, saying that it provides people different ways of giving, such as by buying glass chalices. Or ‘you can go into a pub in the U.K. or America and buy a pint of Stella, and for that one pint of Stella, they will guarantee bringing someone in the developing world clean water for a month,’ the star explained. Read MORE.

There you have it. Our round up of the latest beer news. Cheers. Looking forward to seeing everyone on May 20-21 for Toronto’s Festival of Beer Spring Sessions and on July 28-30 for the Summer Edition of TFOB presented by the Beer Store.

Get #TFOB2017 Tickets!

Use code CHRISTMAS to save $5 off General Admission Tickets!

read more

Brew News: Beer For All, Hop Free Beer, Sour Beer

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Yes friends, Toronto’s Festival of Beer presented by the Beer Store happens THIS year! If you scored some tickets over the Holidays, then please join the Facebook Group. You know, we are always on the look out for cool beer news and neat beer stories… Here are some that recently caught our eye…

sour_beer_gallery_3Why So Sour? You are either a fan of Sour Beer or not. There’s no middle ground. Our office is split down the middle on this issue. Some love it and some…well, not so much. We found this great piece from TVO on a sour collaboration between a number of brewers that happened at Indie Ale House.  The amount of work that goes into making sour beer is unreal: sleeping outside? Aged for four years? This story gives you a taste of the trials that go in to making that sour goodness. Take a read. Photo from Sarah Reid.

screen-shot-2017-01-11-at-12-27-54-pmBeer For All! We are big supporters of beer for everyone. It’s a mystery why some beer companies still just market mostly to dudes. From MichiganRadio.comGinger Johnson, the founder of Women Enjoying Beer, and the author of the book How to Market Beer to Women: Don’t Sell Me A Pink Hammerthe tendency of beer marketing to ignore women is not only insulting. It’s also a bad business strategy. Check out the full radio interview with Ginger. Locally, there’s the Society of Beer Drinking Ladies. They host events called Bevies and believe in the motto that Real Ladies Drink Real Beer.  We couldn’t agree more! Photo from SOBDL Instagram.

Hop Free Beer. Today the flavour-full hop-infused IPAs seem to get all the headlines. We are pretty OK with this notion, because we love IPAs, but there is so much more to the world of beer. Beer without hops may seem strange at first – like apple pie without ice cream – but check out this feature from Jakarta Today on ‘Why Hop Free Beer Is So Delicious!‘ and you may change your mind.

Craft Beer For Your Dog. We thought this was pretty cute… Concrete Beach Brewing in Miami is brewing a batch of beer for canines. Woof Wort, a beer brewed with beef stock and bacon will be available for one day only and supports a local animal shelter. Read more.

There you have it. Our round up of the latest beer news. Cheers. Looking forward to seeing everyone on May 20-21 for Toronto’s Festival of Beer Spring Sessions and on July 28-30 for the Summer Edition of TFOB.

Get #TFOB2017 Tickets!

Use code CHRISTMAS to save $5 off General Admission Tickets!

read more

Brew News: Monks, MMA, DNA

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So Toronto’s Festival of Beer presented by the Beer Store happens THIS year, people! LOL. If you scored some tickets over the Holidays, then please join the Facebook Group.

We are always on the look out for cool beer news and neat beer stories… Here are some that recently caught our eye…

1) Beer Based on Your DNA? Yes, it’s true. Talk about a personalized experience. A brewery in London, England is leading the way – for about $30,000 a pop! Just a thought … what it you don’t like the taste of your own beer? Something to consider. Read MORE.

2) The Champ Likes Beer. Amanda Nunes knocks out Ronda Rousey and then instead of champagne, she wants a beer. This is our kind of champ. See the vid from TMZ. If you missed the fight… here ya go…

3) Monks Helping Rebuild. After an earthquake destroyed their 14th Century basilica, the monks are using their business to aid the rebuild. They are brewing beer. The beer is called Birra Nursia – Nursia is the Latin name for Norcia. Read MORE.

4) Kiss Cam Beer Kiss. So this video was going around from the World Juniors. It’s a fan ignoring his girlfriend and kissing his beer. Pretty funny(?) He must really love that brew… but I’m here to break the news that about 95% of moments like this are totally set up.

There you have it. Some Beer News to kick off 2017. Cheers. Looking forward to seeing everyone on May 20-21 for Toronto’s Festival of Beer Spring Sessions and on July 28-30 for the Summer Edition of TFOB.

Get #TFOB2017 Tickets!

Use code CHRISTMAS to save $5 off General Admission Tickets!

 

read more

Beer Predictions for 2017

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2017 will be a big year. After that —-storm of a year that 2016 was, how can it not get better in 2017? Here are some beer hopes, wishes and predictions for 2017…

  • Les (President) hopes you always have beer. Anything cold, ready and available were his exact words. His prediction for next year: Sour Beers will be top of the list!
  • Ingrid (Operations) thinks that 2017 will keep seeing the rise of beer: more breweries, more styles, more variety.
  • Jon (Marketing) thinks Donald Trump Drinking Games will be huuuuuge! 
  • Dav (PR) thinks Gluten Free Beer will finally make its mark on taste.
  • Luca (Partnerships) thinks Beer Cocktails will be all the rage in 2017.
  • Stacey (Accounting) thinks fruity beer will kill it in 2017. Peaches, grapefruit, raspberries.
  • Jodi (Culinary) thinks more and more ladies will make their voice heard in the beer community. More lady beer drinkers and more lady brewers!

There you have it. Some Beer Predictions for 2017 from our staff? Do you have a prediction? Leave it in the comments. Cheers. Looking forward to seeing everyone on May 20-21 for Toronto’s Festival of Beer Spring Sessions and on July 28-30 for the Summer Edition of TFOB.

Get #TFOB2017 Tickets!

Use code CHRISTMAS to save $5 off General Admission Tickets!

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